Late last year we launched video profiles and video stories across the White Label Dating platform to give members the opportunity to communicate more openly and to authentically share their true selves via video. Today we’re proud to share that we have surpassed 20 million video profile and video story views across our partners’ dating sites - and this number is still growing fast!
A reminder of why we launched them
Video profiles and video stories are short video clips that give members the chance to introduce themselves in a whole new way. They make dating profiles considerably more authentic and provide a much better glimpse at someone's personality and three-dimensional-ness, instead of just using photos.
Video content is an increasingly sought-after tool for most social networking users and this is no different for daters using online dating sites - this is exactly why we brought video stories and video profiles to the White Label Dating platform. We wanted to empower members to share content more frequently, in a much more fun way.
Using video content, we’re helping members connect, engage and share within tolerant, inclusive communities that help people live their happily ever now.
What it means for our partners
We’re extremely proud to have reached 20 million views across these video features. The platform additions have been a huge success! We’re confident that the impressive performance across WLD in recent months, including our record-breaking Easter, was positively impacted by the compounding number of videos being shared and viewed across the platform.
The boost in video content will continue to drive up many key engagement metrics across the platform. This is proven to be positively correlated with increases in new paying subscribers for our partners, meaning our partners’ sites will achieve more upgrades and marketing campaigns will achieve a better ROI for the same amount of spend.
For more information about video stories, video profiles or any of our product features, contact us via email here.