22 April, 2009

April Newsletter from WhiteLabelDating.com

Welcome to the April edition of the White Label Dating newsletter... April Fools has come and gone, the nights are becoming lighter and there's a definite sense that Spring has well and truly sprung.

Perfect conditions for your members to step up their search for "the one" in time to enjoy the summer sun together.


Proud sponsors of the NMA Awards 2009


We're pleased to announce that we are officially sponsoring the NMA Awards 2009 which will be taking place on 25 June 2009.

Given that we recognise how important marketing is in the success of a site, we thought it appropriate to sponsor the Best Use of Social Media Award. After all, what better than using new technologies to help people find love and earn revenue in the process?

If you're going to be at the awards, be sure to stop by and say hi, we'd love to see you!


Creatives desperate for love


We've always known that niche dating sites work well - whether that's catering for specific interests, location, sexual orientation or experimentation.

When DateACreative.com launched on the platform just under 6 months ago, we were really interested to see what pickup the site would have. Having recently reviewed the conversion of the site, we were delighted to see that it's already over 20% from basic to full paying members per month. This just goes to show that even with all of those hours painting, designing and playing with websites, there's still time for them to look for that "special one" and they're happy to pay hard earned pennies to help find them.


Illicit affairs on the increase


The Daily Mail recently wrote an article about the increasing number of married individuals looking to conduct extra marital affairs using the power of the web. One of the sites that was featured was forgetdinner.co.uk - one of our very own partner's sites.

It's interesting to see that we've entered an era where mainstream press write about such activities when just a few years ago there was still stigma attached to online dating as a whole. This can only be good news for the industry.


Win a Flip Mino HD Camcorder


We don't believe in sitting on our laurels and whilst we might be the UK's leading white label dating software provider, we always believe that there's more that we can do to improve our service to you, our partners.

That's why we're interested to find out more about you, how satisfied you are with the platform and what we can do to put a bigger smile on your face and more money in your wallets at the end of each month.

As if that's not enough of an incentive to get you spending a few minutes helping us with our survey, you'll also be entered into a free prize draw to win a Flip Mino HD Camcorder. So what are you waiting for?



We're here to help you succeed


We have a great team of Account Managers here to answer any questions you may have, whether that's improving your existing site, targeting a new market or country - we have a wealth of experience and want to help you.

If you have not been assigned a specific Account Manager but you are looking for some help or advice, please call our team on +44 (0) 1753 271287. Alternatively, you can contact them on any of their email addresses below:-

Steve Pammenter
Head of Partnerships

Gary Taylor - Account Manager

Melissa Thompson - Account Executive

Lauren Barnes - Account Executive

Hannah Mace - Account Executive

Laura Cowell - Account Manager

Emily Hills - Account Executive

Kaleigh Scott - Account Executive

Scott Collins - Account Executive


Until next time...


Thanks for reading and if there's anything that you'd like to see included in time for next month's newsletter, be sure to drop me a note to mkirk@whitelabeldating.com, I'd love to hear from you.

Kindest Regards,

Mel Kirk
Partner Marketing Manager


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