4 February, 2011

WhiteLabelDating.com February Newsletter

After a fantastic January, it's all systems go as WhiteLabelDating.com gears up for the biggest date in the calendar for romance - Valentine's Day! Read on to find out what else has been going on at WLD HQ...


Valentine's Day - Are you Ready?!


Next week, a series of competitions will be going out to members.  By uploading a new photo, writing a new profile or sending a special Valentine's Day Icebreaker, members can enter a variety of prize draws by updating specific elements of their profiles. This keeps the database fresh and up to date which is great for new or basic members considering to upgrade. There will also be a 'Free Read' day on the big V Day itself, plus a 'Wink Weekend' planned for 12th and 13th February.

So...Are you ready?! Why not customise your PPC campaigns to fit with the Valentine's Day theme?  We will be providing more tips next week but why not have a chat with your Partner Manager for more ideas?


Valentine’s Day Survey Feedback


Surveys have taken place across the General, Mature and Adult networks to find out our members' views on Valentine’s Day and to gather ideas for future improvements.

We had a great response - over 6,000 members took part and provided us with some informative feedback.  A selection of the results have been made into infographics - a great way to express the data back to our members, which will be going out in newsletters today and over the weekend. The team are currently reviewing the data and will be implementing changes to improve the platform throughout the year.


Partner Portal Enhancements


We’ve been listening to you! Following on from feedback at our partner conference, we’ve made some enhancements to the partner portal.

You can now view the number of initials and re-initials on the site overview in your account dashboard. You can also delete a site that you have created and no longer need, as long as the site doesn’t have any active basic or full members.

Check out your new account dashboard today and watch this space - there are lots more enhancements to come!


First Impressions of Life @ WhiteLabelDating.com


We asked our new Operations Director, Matthew Pitt, to do a blog about his first impressions of life here at WLD HQ. Matthew joins us from The Dating Lab where he was Managing Director, heading up their UK and international business-to-business accounts. He has more than fifteen years’ experience in the digital media industry, with extensive knowledge of the online dating industry as well as other e-commerce sectors. To read his blog, click here!


Niche Dating Webinar


Thank you to all those who attended our Niche Dating webinar. We have had some great positive feedback and we are really pleased that you found the session informative. If you missed it, get in touch with your partner manager who will be able to provide you with a copy.


Thanks for Reading!

Don’t forget to follow @wldstatus to receive platform updates as they happen, plus for up to the minute news and ideas, don’t forget to check us out on Facebook and Twitter. Have a great weekend!

Kindest Regards,

Louisa Page
B2B PR & Marketing Executive

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