Are we in the middle of April already?! That means one thing, time for a quick catch up with the WhiteLabelDating.com mid-monther!
With a triple hit of Bank Holidays coming up, now is the time to ramp up your campaigns and take advantage of Springtime traffic. Consumer spending projections released by the National Retail Federation found that shoppers will spend over 20% more buying Easter goods online this year, meaning that potential members will be sat at their computer screens ready to spend! If you would like to discuss your campaign ideas, why not speak to your Partner Manager?
On Saturday we'll be promoting a Free Send to all General / Mature UK Basic Members to encourage communication and upgrades. The Free Send is happening on Sunday 17th April for the duration of the London Marathon TV coverage (8.30am-2pm). We traditionally see an increase in paid conversions when offering a Free Read - so it couldn't be a better time to drive members.
A special photo cropper tool has been developed in-house so that the Moderation Team can quickly and easily edit profile photos that don’t fit the page guidelines. This will increase better quality images, improving the appearance of profiles, search results and email campaigns and therefore improving engagement and conversion rates.
Since the tool has been implemented, we have seen a fantastic 100% increase in highlighted photos, with a 200% increase in notifications resulting from highlighted photos. Stay tuned for more tech announcements next week!
WhiteLabelDating.com would like to welcome our newest Partner Manager recruit to the team, Kabeer Ghale. To delve a bit more into his personality, we asked some ‘quick-fire’ questions to see what he had to say…check it out on the blog!
B2B PR & Marketing Executive