9 September, 2011

September Newsletter

After a phenomenal August, it's now 'back to school' for WhiteLabelDating.com as we start our new financial year and also offer a warm welcome to partners who have recently joined our award-winning platform.

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August- A Record-Breaking Month!

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The British weather was appalling but the WhiteLabelDating.com platform was positively sizzling this August, breaking company records for new member registrations AND revenue collected! The UK Bank Holiday Monday also broke the record for the highest amount of members online, that was also 56% higher than the previous Monday.

Need some seasonal campaign inspiration? Why not speak to the highly experienced Partner Team who are here to help you grow your online dating business.

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Eight Years On- How It All Began

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With the company recently celebrating its 8th birthday, Co-founder and CEO Ross Williams has written a blog post, reflecting on the company history so far.

"We’ve just finished our best month ever, beating pretty much every record we’ve ever had. All the metrics we use to measure business performance are up – and a lot of the initiatives we put in place months ago to improve things further still haven’t had their full effect."

To read part one, please click here.

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August Comms Round-Up

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Our incredibly busy Comms Team have been working hard on a number of new campaigns to increase the user experience and aid engagement, promoting upgrade options to our basic members.

The campaign tests were a resounding success – 60% of our trialled basic members went on to become full members! We’re seeing email fast become the number one touch point for conversions. Please click here to read the Comms August Round-Up that shares the results in more detail.

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Visit Us At ad:tech London!

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We are very pleased to announce that WhiteLabelDating.com will be exhibiting and presenting at ad:tech 2011, taking place in London on 21-22 September.

For the seventh year in the UK, the online marketing and advertising community will come together to reveal the latest digital trends and market figures, share best practice and address industry challenges.

Alongside the exhibition hall there will be a series of seminars running for visitors to attend. On Wednesday 21st September, WhiteLabelDating.com partner Sophie George from Dennis Publishing will be discussing ‘How can media owners generate incremental revenue from online dating?’.

Our very own Operations Director, Matthew Pitt, and Partner Account Manager, Gary Taylor, will be presenting ‘Making Money through Online Dating for Affiliates, Web Masters & Online Marketers’ on Thursday 22nd September. You can find us on stand number 229- do come and say hello!

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Thanks For Reading!

Don’t forget to follow us on Twitter, Facebook and check out the blog for daily news, tips and advice!

Kind regards,
Louisa Page
B2B PR & Marketing Executive

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