18 May, 2012

May Mid-monther

It's the middle of May already and what a busy month it's been so far! Time for the latest news and updates direct from WhiteLabelDating.com HQ...
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COMING SOON! LIGHTBOX UPGRADE PROMPT

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We are currently trialling upgrade lightbox prompts on in-house sites across the Mature, Adult and General networks to help improve conversion rates and so far, have seen some positive results.

The upgrade lightbox appears to Adult users if they have viewed up to 10 profiles on their first visit, and for Mature/General members, it will pop up on every visit once they've viewed seven or more profiles. The lightbox includes member photos and reasons to join which will encourage users to upgrade. If they want to continue their journey as a basic member, they do have the option to close the lightbox down if they are on the General or Mature networks.

Conversion and initial cash has risen since the A/B test started and if these positive results continue, we shall be releasing this update across all networks shortly. Stay tuned!

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TECH UPDATE 2! NOTIFICATION BAR

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Our in-house development team are also working hard on a notification bar that will increase member engagement and conversion rates. Sitting in a fixed position at the bottom of the screen, the bar will instantly notify the member to any new activity within their profile (e.g. winks, new private messages, etc) and will appear as a bubble pop-up.

Currently being A/B tested with in-house brands, the results have been very promising and we will hopefully be rolling out this product towards the end of the month. If you have any queries, please get in touch with your partner manager.

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GOOGLE WEBINAR - 29TH MAY

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On Tuesday 29th May, we’ve arranged for Google to present a webinar to enable our partners to get the most from valuable tool, Google Analytics. During this live webinar, the Google team will run through some key Analytics reports to help you unlock new insights into your site’s performance, showing you how to get more sales, more visitors and better ROI through use and careful analysis of your Google Analytics Account.

This webinar is relevant to partners who are already using Google Analytics or those of you interested in seeing the types of insight offered by Google Analytics. To attend this online presentation, register and reserve your place today >>>

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EUROPEAN MEDIA MOMENTUM TOP 50 RANKING FOR 2ND YEAR RUNNING

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Another gong for the shelf! We are pleased to announce that WhiteLabelDating.com’s parent company, Global Personals Ltd, has been placed No.16 in the Media Momentum Top 50 – a compiled list recognising the most innovative and fastest growing companies in the European Digital Media Economy, organised by investment bank GP Bullhound. Watch their video here.

Global Personals Ltd was one of ten finalists for the Media Momentum Awards, the shortlist chosen by an esteemed panel of 27 judges from Europe’s booming digital media. Congrats everybody! To read our announcement in full, please check out our press release here.

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THANKS FOR READING!

Don’t forget to check out the blog or join us on Twitter and Facebook for all of the latest news and ideas.

Kind regards,

Louisa Page.
B2B PR & Marketing Executive
WhiteLabelDating.com

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