With the online dating industry set to reach a value of £150m in the UK by 2014 plus a huge surge in consumer uptake, it’s clear that there's enormous potential for smarter marketing and more targeted advertising for those in the business of love. With this in mind, The Marketer spoke to WhiteLabelDating.com's Operations Director, Matthew Pitt, on the opportunities that lie ahead.
Matthew highlighted the subtle shift in overall consumer tastes within the UK, stating that the future of online dating lies within offering niche dating sites that accommodate for specific target audiences. Niche is the future and with more brands launching niche sites on the WhiteLabelDating.com platform; we’re leading the evolution of dating sites. You can read the full article at The Marketer.