6 December, 2012

Mobile Dating at Christmas

‘Tis the season to go mobile! What more could you want than to sit curled up on the sofa on a cold winters’ day, stuffed to the brim with mince pies, looking for the love of your life to share next Christmas with?

Mobile dating-on-the-go makes all of that possible. The mobile phone was the most popular Christmas present of 2010 and 2011 and tablets are the next big thing on this year’s Christmas list. There couldn’t be a better time to transform your business by going mobile this festive season. The best part is that it’s very simple.

First and foremost, you need to enable your site’s mobile capabilities, by logging to the Partner Portal and following these five simple steps.

  1. Upload a large mobile header. This should be: 560px x 200px transparent background PNG
  2. Upload a small mobile header. This should be: 248px x 68px transparent background PNG
  3. [More information on mobile headers can be found here.]

  4. Choose your theme colour: light or dark.
  5. Select an icon colour from the pre-set options.
  6. Select a button colour to match your site design.

When your site is mobile enabled, it will automatically detect when a user visits the site via a mobile device and will show the mobile version, instead of the desktop navigation version.

Secondly, and this is equally as important, you’ll need to broaden your campaigns to target mobile users separately to desktop and tablet users. It’s very easy to split these campaigns onto different devices from within your Google Adwords account. If you need any assistance, don’t hesitate to get in touch with your Partner Manager today.

What better time of year to kick start your mobile dating website than at Christmas, when users are playing with their new toys, are bored from all that time off work and want to find the love of their life in time for next Christmas?

Gary Taylor, Senior Partner Manager at WhiteLabelDating.com

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