With just two and a half weeks to Christmas (!), the dating industry gears up for one of the busiest times of the year. With an influx of traffic that correlates with seasonal online spending (predicted by IMRG to be around £4.6bn in the fortnight from December 3rd), now is the time to make sure your online dating business is prepared...
PAID SEARCH TRENDS IN DECEMBER
The Commercial team’s PPC Specialist, Nuria Gonzalez, has put together some interesting research into search trends over the festive period. The ratio of searches for “dating” always peaks during the second fortnight of December and there is an acute turning point in campaign impressions, clicks and conversions, according to our data warehouse.
This year, we seem to be experiencing a point of inflexion for those searches earlier than usual, across all territories; this may translate as promising prospects for the beginning of the year in the dating sector.
MOBILE DATING THIS CHRISTMAS
The mobile phone was the most popular Christmas present of 2010 and 2011 and tablets are the next big thing on this year’s Christmas list. Therefore, it couldn’t be a better time to transform your business by going mobile this festive season. If you are still not mobile ready, fear not! Help is at hand. Senior Partner Manager Gary Taylor has put together this handy guide that will have you ready in five easy steps.
Don’t forget to broaden your campaigns to target mobile users separately to desktop and tablet users. It’s very easy to split these campaigns onto different devices from within your Google Adwords account. If you need any assistance, don’t hesitate to get in touch with your Partner Manager.
ODS - PARTNER REGISTRATION OFFER
We will be attending industry leading conference, Online Dating Summit Miami, from 18th – 21st January 2013. The event is a great chance to meet other online dating industry professionals, as well as to discuss the hot topics of the moment. WhiteLabelDating.com Operations Director, Matthew Pitt, will also be speaking on two panels.
Don’t miss your chance to join us there! Online Dating Summit Miami are offering our partners free entry to the conference for a limited time only. Please click here for further information.
IDATE AWARDS - PLEASE VOTE FOR US!
A big thanks to those who voted for us in the first round of voting as we have made the iDate Awards 2013 finals for ‘Best Dating Software Provider’. The final voting round is now upon us, deciding who will be the winners. If you could spare one minute and show your support by nominating WhiteLabelDating.com, that would be great. Together, lets be the winning platform!