Whether you love it or loath it, Valentine’s Day isn't just for couples - it’s one of the biggest dates in the calendar for new members joining the world of online dating. Read on for some interesting stats and tips to make sure your online dating business is V Day proof...
VALENTINE’S DAY: THE STATS
With love and relationships firmly in the minds of consumers, the WhiteLabelDating.com platform always sees a rise in traffic, leading up to and on 14th February. This is growing year-on-year, witnessing a 43% increase in basic members and a 26% increase in initial subscriptions in 2012 (vs. 14th Feb 2011).
This is also backed up by Google Insights that reported a considerable peak of traffic for the week of Valentine's Day in 2012, with a strong index of 89 (the previous week’s traffic indexing 10% lower). Average annual Valentine’s Day spending is forecast to hit $13.19 billion in the US alone this year, proving that passion and romance will not be ignored this February, whatever the price tag!
If you would like some ideas or advice for your portfolio - do get in touch. The Partner Team are on standby to help you get the most from your dating business this February and beyond.
GET YOUR CAMPAIGNS READY
With the influx of seasonal traffic, seize the opportunity and make sure your campaigns are fully optimised to get the best results possible for your online dating business.
If potential new members are looking for a new dating site - play cupid and help them find it! Partner Manager Jess Dimsdale has done a handy checklist to help you prepare and embark on your best campaigns - please click here to read it.
LANDING PAGE TIPS
Landing pages are one of the most important selling tools at your disposal when it comes to targeting new customers; it’s the very first page of your dating site that they’ll see and first impressions count! As such, it’s vital to ensure that prospective members see an attractive website, showing them exactly what they’re looking for.
Senior Partner Manager Gary Taylor has put together an insightful blog to help you make the most of the lift in Valentine’s traffic. Check it out here.
THANKS FOR READING!
B2B PR & Marketing Exec