As we hurtle into the next quarter of the year (!), here’s the latest news, direct from WhiteLabelDating.com HQ...
WhiteLabelDating.com highlighted the importance of being prepared for the Easter weekend and it certainly paid off for those partners who worked hard!
- Good Friday was a great day for basic members - up+36.4% from last year.
- We saw a fantastic +48% rise in revenue on Bank Holiday Monday, compared to 2012's date.
- Mobile also proved very popular, with an increase of new members up by +60% from last Easter!
A number of Bank Holidays are just around the corner - why not book in an appointment or arrange a call with your partner manager to discuss our latest plans and exciting tech updates? They are here to help you so take advantage of our specialists!
MARCH COMMS ROUND-UP
Another month down the line and even more promotions to tick off the list for 2013! March was an action-packed time, playing host to Mother’s Day and St Patrick’s Day in some territories, plus the mighty Easter Weekend to round the month off nicely. As such, promotional activity was carefully spread out across March to avoid flooding members’ inboxes, which may have damaged conversion rates.
The results spoke for themselves as the number of members online soared during the free access sessions, with even greater improvement in uptake rates for the discounts. With so much offer activity going on in March, it was important that we continued to ramp up the engagement elements of our CRM programme. To read last month’s Comms round-up in full, please click here.
GOOGLE WEBINAR: ADWORDS ENHANCED CAMPAIGNS
On Thursday 18th April at 2pm BST, Google will be exclusively hosting a webinar for our WhiteLabelDating.com partners.
Google recently announced some important changes that will affect all partners who use AdWords, which has now been upgraded to ‘Enhanced Campaigns’. The changes will help you market your online dating business more effectively in a multi-device world.
The webinar agenda will detail the 4 key changes that Enhanced Campaigns brings to Google AdWords including:
- All devices can now be targeted with one campaign
- Tablet devices are targeted in the same way as desktop
- Mobile bids can be fully controlled by users
- Changing mobile bids at campaign level