If you run dating sites in the UK or in Ireland, then you know that something big is coming up in the calendar... the first May Bank Holiday! We also learn about the ‘Cinco de Mayo’ activities for the US network and share some great blogging tips...
In many places, the first Monday in May (06/05), is celebrated as the start of the summer season. A dance around the ‘maypole’ used to be tradition; but for most, it’s a time to chill out and take a break! Bank Holidays are also becoming an increasingly popular time to join dating sites.
Looking at the stats from 2012’s May Day compared to the last public holiday that took place in April, cash increased by +30%! Therefore it’s vital that your campaigns are prepared and ready - get in touch with the partner team to discuss any queries that you may have and have a successful May Day!
INCREASING CONVERSIONS THROUGH SEASONAL CONTENT
With the lead-up to the long weekend for some territories, it’s a good time to brush up on your content strategy, which is important all year round for all networks.
To help you prepare great blog material that will engage your audience and generate conversions, WhiteLabelDating.com’s Content & Copywriting Coordinator, Amy Loudon, shares her tips that will help your strategy.
HOLIDAY COMMS COMING UP...
Cinco de Mayo (Spanish for "fifth of May") is a celebration held on 5th May in the United States and regionally in Mexico and commemorates the cause of freedom and democracy during the first years of the American Civil War. Today the date is observed in the United States as a celebration of Mexican heritage and pride. We will be running a special Cinco de Mayo offer across the US Network that starts on Thursday (02/05) and ends on Sunday (5/05).
A 'May Day' deal will be available across the UK and Ireland Networks from Thursday (02/05) and will end on the Bank Holiday Monday (06/05). Make sure your campaigns are ready to utilise these offers and engage your basic members!