Welcome to our June newsletter. Read on for all the latest news and updates, direct from WhiteLabelDating.com HQ...
URGENT: GOOGLE ENHANCED CAMPAIGNS MIGRATION
Google have alerted us that a lot of our partners have yet to migrate over to Enhanced Campaigns. All existing Google AdWords campaigns will soon move over automatically, therefore it’s essential that you ensure your campaigns are transferred as soon as possible to avoid disruption to your dating business.
We have been warned by Google that there will probably be a large influx of ad copy changes and approvals required with the planned automatic migration, and to expect delays for ad approval. Don’t get caught out last minute!
OPTIMISING SITE PERFORMANCE
You’ve set up dating sites, began to cross-sell between your portfolio and are successfully marketing it. How do you further improve the performance of your campaigns? The answer is simple. Never stop testing!
MAY COMMS ROUND-UP
With the month packed full of numerous public holidays, new campaigns and even ‘World Goth Day’(!), our Comms team were as busy as ever creating interesting and fun content to keep your members engaged and convert more basics into paying subscriptions.
With the final effects of online dating CRM offers still rolling in, we’ve already exceeded the uptake levels of our May Day promotion, which attracted +40% more new members in comparison to the same period last year! Click here to read the May Comms round-up in full.