14 June, 2013

Monetisation made easy

We’re half-way through 2013(!). Looking back at your business resolutions, could you do with some extra ideas to make your dating business great? We’ve picked the brains of our talented account management team here at WhiteLabelDating.com who’ve put together 3 guides to notch the rest of your year up a gear...
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A HANDY CROSS-SELL MATRIX

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We’ve spoken about cross-sell many times before, however, we understand that it can be quite a daunting task to get started. You need to work through your portfolio, determine which brand can be advertised where, what to prioritise first and what you need to do to maximise this opportunity.

WhiteLabelDating.com’s Lauren Barnes has come to the rescue and created the ‘cross-sell matrix’ - an easy to use template to help you implement this profitable strategy into your dating business. Check it out and get cross-selling today!

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INCREASE MOBILE LANDING PAGE TRAFFIC

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At the last count, 40% of dating search queries were made via a mobile device. Do you cater for this audience? Your landing page is the first point of contact that your brand has with a potential subscriber- therefore it’s crucial that you optimise your mobile site(s) to turn traffic into members. Partner Manager, David Adams, has blogged the solutions available (including the appropriate campaign code required) to take your mobile marketing up a gear.

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GOOGLE ANALYTICS: SPLIT TESTING GUIDE

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There’s always a way to improve your landing page conversion and you should never stop testing. Why would you stop, when you can spend the same amount on marketing, and get +50% more registrations with the same budget? In most cases, this is done by simply making one small change.

WhiteLabelDating.com Partner Manager, Kabeer Ghale, has put together a very insightful and easy to use guide for split testing landing pages using Google Analytics. Check it out here.

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THANKS FOR READING!

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