9 August, 2013

August Newsletter

Welcome to our August newsletter. Read on for all the latest news and handy tips, direct from WhiteLabelDating.com...

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ANNOUNCING WHITELABELDATING.COM PARTNER ACCELERATOR PROGRAMME

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We’re always on the lookout for our ‘stars of tomorrow’ and continuously think of new ways we can help support the growth of partners. Therefore we are pleased to announce the launch of the WhiteLabelDating.com Partner Accelerator Programme to help fast track high growth potential partners who are looking to take their dating business to the next level.

Partner Managers will hand-pick five bronze or silver partners for nomination and will present their recommendations and reasons to Operations Director, Matthew Pitt and COO, Steve Pammenter.

Partners who are chosen to participate will benefit from increased revenue shares and bounty schemes, weekly health-check reports by our business analysts and advice and support sessions for those exclusively on the programme. Partner Managers are currently deciding the finalists so if you would like to be considered, do get in touch to discuss!

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BATTLE OF THE SEASONAL CRM...

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Soaring temperatures across the UK could have given members a pretty good reason to abandon their quest to find love online in favour of lounging in the park. Luckily, the Comms team were on hand working harder than ever to highlight the (many) reasons for sticking with online dating!

Engagement campaigns in July centred around reminding members of the mobile compatibility of sites and that being out-and-about doesn’t mean being out of touch with your dating profile. CRM campaigns also drew attention to Bolt-on services, Ice Breaker messages and the launch of our new-and-improved Instant Messaging system, which went live in the last week of July and has proven to be hugely popular. Click here to read the July comms summary in full.

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EXCLUSIVE GOOGLE WEBINAR: RECORDING AVAILABLE

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Google recently presented an exclusive partner webinar on how to approach managing your new enhanced campaigns with a particular focus on mobile. If you were unable to join us online, don’t worry! A recording is available and it's highly recommended you take a look.

The webinar provides recommendations on how to approach managing your new enhanced campaigns. There have been some significant changes to how targeting in AdWords works and having a strong strategy to manage and optimise your campaigns is critical for ensuring future success. You'll get useful tips on how to optimise for devices, locations and time using the powerful new tools now available to you. You'll also get an overview of new mobile targeting options and advice on how you can use mobile campaigns to grow your business profitably. Check out the recording or view the webinar slides.

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