21 August, 2013

Get the best ROI this Bank Holiday weekend

With the UK approaching the final Bank Holiday of the summer, it’s vital to be prepared so your dating business is ready for the long weekend.

Our international networks aren’t being left out with a variety of comms taking place over the next few days. In fact, tips to get the best ROI this weekend can help us all, wherever your dating portfolio may be in the world...



There are plenty of ways to optimise your dating business. Here are a few ideas to freshen up your portfolio:

  • Entice new members with a special offer, or try a trial.
  • Schedule social media activity in advance using one of the great tools available such as Sprout Social or HootSuite.
  • Enhanced Campaigns - get the best results for mobile and in-app targeting - watch our exclusive Google webinar.
  • Is your price point correct? Get in touch with the team for advice and the latest statistics.

We are also pleased to inform you that the mobile platform's payment functions have been improved last week, with a faster process for inputting offer codes. We’ve already seen basic members take advantage and upgrade on-the-go quickly.

Lots of ideas to think about and don’t forget - Partner Support is here to help you, so do get in touch if you have any queries!




To keep your members in tune with your dating brand, we have a range of comms going out this week.

On Friday (23/08), a ‘Free Read’ will be taking place across all networks / countries, giving basic members free access 18:00-20:00 in local time zones. This will be followed up with a special offer on Saturday (24/08), with a reminder being sent on the Monday (25/08).

A great opportunity to help engage and convert your weekend traffic faster!




All of your dating sites should now have a mobile landing page or mobile redirect script set up to take users through to the WhiteLabelDating.com mobile app.

We have been advised that if partners have not got this in place by the next Google update and your mobile ad goes to a desktop landing page, your SEO will be negatively affected. This will also have an impact on your site's traffic.

More detail on this can be found here:



Targeting users across all devices will ensure that your campaigns will achieve the greatest ROI. If you need any help on the above or would like to be sent the redirect script, do get in touch.



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Tags:  Marketing

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