Welcome to the October newsletter – read on for all the latest updates, direct from WhiteLabelDating.com!
HOW TO RUN A SUCCESSFUL DATING BUSINESS: BE SMART
Head of WhiteLabelDating.com, Lauren Barnes, has been working in online dating for over 6 years: “I’ve seen the market change a considerable amount. Gone are the days of easily acquiring cheap CPLs and stumbling across unexposed niches waiting to be cashed in on. You need to be SMART with your business to stay ahead of the game and maximise the opportunities you have in front of you.”
Check out Lauren’s key pieces of advice over on our blog for building a profitable dating business.
IDATE AWARDS: DON’T FORGET TO VOTE!
Held on 15th January in Las Vegas, iDate 2014 will play host to next year’s awards ceremony. As three times iDate award-winners, we’re looking forward to coming together again at the next ceremony to celebrate with the industry’s elite.
The nomination process for this year’s awards is now open. We work hard to provide our partners with the best possible online dating platform and we’d really appreciate your support.
As well as nominating your own websites for the iDate 2014 Awards, please show your support for WhiteLabelDating.com and vote for us! Voting closes on 31st October, so make your nomination count today.
SEPTEMBER COMMS ROUND-UP
September started on a mission to keep users engaged, after the influx of new members that our record-breaking offer at the end of August delivered. We then began delivering our engagement programme; kicking things off with our regular Dating Coach newsletter, followed by promotion of the Who's Near Me, Bolt-On, Ice Breaker and Inbox Filter features, before highlighting a number of other key features.
With each of these campaigns, we saw not only an increased use of the feature in question, but also a rise in general activity levels due to those users sending more messages, viewing more profiles and generally interacting more with other members.
With most countries we cater for moving into autumn, the coming months offer ideal opportunities to grab a bigger slice of users’ time. Expect to see engagement campaigns keeping pace with previous months and more offers and promotions to ramp up conversions ahead of the party season…