18 November, 2013

Gaming opportunities for WhiteLabelDating.com partners

It’s been a pretty hectic five months since my last blog. In that time, have taken over the management of Stash Bingo, further developed the Smooch Bingo product and began planning a future TV campaign!

I was awarded the great honour of speaking at this year’s WhiteLabelDating.com Partner Conference in October. The event proved to be a fantastic opportunity to speak directly with a number of partners about new verticals beyond dating and the opportunities they provide. It was great to get buy in from so many partners and see them happy to cross-sell Bingo with their own dating portfolios. Working with the Partner Management team to find the best solutions for improving cross-sell strategies already in place has also been very rewarding.

What first attracted me to Global Personals was the opportunity to do something that hadn’t been done before in this space. As such, a lot of time and effort has been spent looking at the future of gaming for us. So that we can continue to deliver good volumes of traffic, revenue and, most importantly, a great user experience, it’s essential that we enhance the verticals that our business offers by broadening our portfolio and what we have to offer to both partners and daters. To make sure this happens, we’ve explored a number of additional gaming products through a number of mediums to find the best fit for us.

As part of our expansion, it’s with great pleasure that I introduce Antonia, who recently joined the gaming team as our Gaming Acquisitions and Affiliate Manager. An experienced marketeer in the gaming industry, Antonia brings a vast wealth of experience, having worked for Gala Coral, Eurobet and Betin over the last ten years. As well as expanding our growing team, Antonia brought with her some fantastic ideas, some of which are already in motion, to really drive our bingo business forward in the closing months of this year.

The gaming team is a hectic place at the moment, presenting us a big but exciting challenge. Watch this space for more news coming soon!

Pil-Jeong Oh, Head of Gaming. 

Tags:  Partners

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