This month saw the release of the latest report from Greenlight, focusing on online dating search behaviour in December 2013. The analysis ranks websites, advertisers and brands in order of visibility next to online dating terms across Google UK natural search and paid media listings.
The report highlights that, despite a slight decline in query volume, there remains an incredibly high demand for online dating services, with 731,350 searches in December alone.
Sites operated by partners using the network powered by White Label Dating® were included in the findings, with PlentyMoreFish.com noted for being highly visible to consumers. This comes just a few months after the long-term partner of White Label Dating® achieved recognition for having a dominant share of voice in the dating industry in Greenlight’s last report in September.
In the mature niche, our partners reigned again! MatureFreeandSingle.com, PlentyMoreFish.com and Adults.co.uk were all ranked highly in terms of visibilty. What’s more, when it comes to social media, PlentyMoreFish.com and MatureFreeandSingle.com were recognised as social media influencers with a strong klout score.
Dating continues to be a highly competitive marketplace. The performance of our partners in this report is a true testament to the partnership between then and our industry-leading account managers. Together, they create and refine powerful digital marketing campaigns to truly harness the power of search and build influential online dating brands.
Their drive and dedication to their dating businesses is unmoving and for that, we are exceptionally grateful.