We kick started 2014 with a bang! After a successful start to the year, we sustained the New Year’s conversion boosting comms throughout January reaching the third week before conversion rates even began to drift back to typical levels.
It was then that we offered members across all networks and territories a short but effective offer, which achieved so many registrations and generated so much revenue that it wasn’t far off breaking into our top five offers of all time! This wasn’t bad for a campaign that used considerably tighter targeting than our usual discount offers.
January also brought some country-specific occasions for us to acknowledge! To help our members celebrate, we offered free read sessions in aid of Martin Luther King Day in the US and Australia Day (in, erm... Guatemala?!). Both of these offers led to substantial increases in the number of members online.
With all those newly upgraded members creating plenty of member-to-member interaction, user engagement largely took care of itself in January (helped along, as always, by our regular chaser newsletters). Therefore, our concentration turned largely to monetising those members who hadn't yet responded to our New Year promotions, with an extensive programme of cross-sell and upsell throughout January. Some site specific campaigns also did a great job of driving traffic back to sites for site managers to convert.
And so to Valentine's Day! Needless to say we'll have a few surprises up our sleeves to capitalise on the biggest day in the dating calendar. Keep an eye out for offers, engagement and added-value campaigns aplenty in the coming weeks. Until next time!