19 February, 2014

Valentine’s Day success!

Valentine’s day is always one of the biggest times of the year for the dating industry! With an increasing numbers of singles heading online, our campaigns stepped it up a notch ahead of the big day.

And this year was no exception for the sites on the White Label Dating® services network. With Valentine’s Day campaigns aplenty from our Comms team and a lot of hard work from our partners, we saw a huge surge in interest over the weekend as we welcomed twice as many new members than on Valentine’s Day last year! What’s more, the number of upgrades also increased by 20%. This is a real testament to the rate that online dating is growing year-on-year and the impact that a quality seasonal campaign can have on revenue.

We’d like to take the opportunity to congratulate all of our partners on another successful Valentine’s Day! Here’s to even better results this time next year.

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Related insights

Topics: Marketing

Valentine's Day at WhiteLabelDating.com

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Valentine’s Day is one of the biggest days in the online dating calendar. So, as flowers, balloons and other affectionately gifted treats flood WhiteLabelDating.com HQ, we’ve taken a moment to outline exactly what cupid’s seasonal arrow means for your dating business!

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Valentine's Day Success

22 February, 2013

Valentine’s Day is one of the busiest times of the year for the dating industry. The year-on-year growth that we typically see around cupid’s favourite holiday is a sure-fire sign that fills us with confidence in the continued expansion of the online dating industry, not to mention our own platform.

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Our Valentine’s Day performance

17 February, 2016

To help spread the love around the most romantic day of the year, our White Label Dating comms team created a number of Valentine’s themed comms campaigns to engage your members.

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