Valentine’s day is always one of the biggest times of the year for the dating industry! With an increasing numbers of singles heading online, our campaigns stepped it up a notch ahead of the big day.
And this year was no exception for the sites on the White Label Dating® services network. With Valentine’s Day campaigns aplenty from our Comms team and a lot of hard work from our partners, we saw a huge surge in interest over the weekend as we welcomed twice as many new members than on Valentine’s Day last year! What’s more, the number of upgrades also increased by 20%. This is a real testament to the rate that online dating is growing year-on-year and the impact that a quality seasonal campaign can have on revenue.
We’d like to take the opportunity to congratulate all of our partners on another successful Valentine’s Day! Here’s to even better results this time next year.