Your best ideas happen when you relax, according to research. Over the three day weekend, take some time to chill out and mull over your dating business strategy; you could come up with your most innovative campaign yet.
WHY YOU SHOULD CONSIDER YOUTUBE AS A MARKETING CHANNEL
If you post consistent, high quality, relevant video content, visitors will keep coming back to your YouTube channel and keep engaging with your brand, increasing brand loyalty.
There are more than 1 billion unique visits to YouTube each month, and we already know that rich video content achieves high levels of engagement across other social channels, such as Facebook, and performs exceptionally well in organic search.
TrueView ads are also a fantastic way of getting your brand in front of the right audience. These are the ads you see before a video plays. Your ads could be a partnership with a well-known channel, a repurposed TV spot or unique content.
Zoosk is one dating brand who have used YouTube TrueView ads to see great results. Check out this case study for some great ideas on how to build a YouTube strategy for your dating business >>>
APRIL COMMS ROUND-UP
In April, the White Label Dating Comms team welcomed three new team members! This meant they had a great opportunity to ramp up the volume of campaigns driving members back to your sites.
The team ran several short-term and territory-specific CRM campaigns for April Fools’ Day, ANZAC Day, Easter and a short email for those networks without a specific holiday. These led to a huge boost in upgrades and a 70% increase in the number of members online!
HOW OUR DEVELOPMENT TEAM ARE DELIVERING MORE PROJECTS FASTER
Earlier this week, Project Manager, Alex, blogged about the success that we've seen since our team implemented a new Agile development process in January.
This process allows us to keep up with the demands of the future vision for White Label Dating by delivering projects more efficiently. The benefits to date have been significant.
To find out how giving our teams their own identity has improved the quality of our products, and learn more about how the process works, check out Alex's blog.
THANKS FOR READING!
If you have any questions about the topics covered in today's newsletter, get in touch! We're here to help.
Have a great Bank Holiday weekend... And remember to relax!