4 June, 2014

How White Label Dating® became a Google Partner

One of the things that sets White Label Dating® apart from its competitors is our account management team. The team of 11 are available seven days a week to support our network of over 1,700 international partners.

We provide everything from marketing guidance and technical assistance to strategic advice. As the ecommerce market has evolved, so has our offering. We now aid partners in the development of a whole range of online and digital marketing campaigns, staying at the forefront of the latest trends.

With this in mind, and with backing from our Google Industry Manager Cecile, we set ourselves the task of retaking our Google Fundamentals exam to refresh our memories on the most recent changes to the Google algorithm and learn the most up-to-date best practices. This enables us to continue to deliver a world-class level of support to our partners. To add some fun to the challenge, Google generously offered a Nexus 7 tablet to the partner manager with the highest exam score. It was game on from there!

Cecile set us a deadline of 31st May. In between their day-to-day responsibilities, our partner managers studied hard using the Google learning centre and spent time testing each other in the lead up to the big day.

Of course, every single partner manager passed their Google Fundamentals exam first time round (as we expected!) and nine members of the team scored above 90%! Even Partner Support Executive, Rebecca, who only started working with our partners a month ago, passed the exam with flying colours. Huge congratulations go to Partner Manager, Tamsin, who achieved the highest overall score at 97%, winning a brand new Nexus 7!

The enthusiasm that our team are demonstrating in working towards becoming Google certified is a credit to their commitment and dedication to helping our partners grow their dating businesses. Thanks to the Partner team, we’re delighted to announce that White Label Dating is now an official Google Partner. This recognises our advanced knowledge of Google AdWords and our ability to help our partners maximise their return on investment.

Congratulations to the Partner team! We’re now looking towards passing our Google Advanced exams in either Search or Display.

Widely recognised as having the number one account management team in the industry, White Label Dating® is looking forward to continuously improving the level of industry-leading care we offer our partners over the next twelve months.

Lauren Barnes, Head of White Label Dating®

Tags:  Marketing

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