NEW FEATURES TO BOOST ENGAGEMENT AND REVENUE
The White Label Dating® product team have released a number of features to boost site engagement and revenue so far this month.
Encounters on mobile.Encounters has always proved a popular feature on our desktop sites and went live on mobile last week. We’re expecting the new feature to be effective in driving interactions and, subsequently, mobile upgrades.
Support for new domain style. To help you continue to grow your niche dating portfolio, you can now create sites using ‘dot anything’ domains such as ‘.singles’ and ‘.london’.
More relevant member feeds on the homepage. Homepage feeds now show members who are nearby and in the same age bracket first. This feature is expected to increase site engagement by providing members with a better, more relevant user experience.
WE'RE AN OFFICIAL GOOGLE PARTNER
Last month, the Partner team committed to retaking their Google Fundamentals exam to brush up on the latest Google product updates and their ability to help you maximise your return on investment.
This week, all of our Partner Managers passed their Google Fundamentals exam with flying colours. Huge congratulations go to Tamsin who achieved the highest overall score of 97%. For their next challenge, the team will be sitting Google Advanced exams in Search or Display.
Thanks to the Partner team, White Label Dating is now an official Google Partner!
THANKS FOR READING!
If you have any questions about our latest product updates or how to optimise your Google AdWords campaigns, please get in touch.