Jo Hardcastle, Business Development Manager at White Label Dating, attended the 2014 National Radio Conference was in Melbourne last Friday.
The annual event, held at the Grand Hyatt Hotel, was part of the RadioFest weekend, the largest gathering for radio professionals in the southern hemisphere. Having worked closely with UK based media brands, White Label Dating were at the event to catch up on the latest issues affecting the Australian radio industry so that we can further tailor our offering to meet the needs of Australian radio brands.
One of the key sessions at the event was on the launch of a new Australian Radio campaign ‘it’s a love thing’. The campaign aims to increase revenue across the industry by promoting the effectiveness of advertising and additional revenue streams, such as White Label Dating, proving how valuable dating can be in helping radio brands monetise their listener base with online dating.
All in, this was a fantastic event with second-to-none networking opportunities! A big thank you to the organisers for putting on a great event. See you next year!