21 October, 2014

The importance of a diverse traffic mix

Partner Manager, Richard Beaumont, shares his advice on the importance of driving a diverse mix of traffic to your site.

The key to driving high quality traffic while keeping costs steady is to use a variety of acquisition sources. Think creatively when it comes acquisition; finding a unique approach may well save you a lot money.

Think outside the box

Google and Bing are good acquisition sources as they are reliable and effective, but it’s still important to diversify and test new channels. Look at your audience’s age, location, and possible interests, then think about advertising in places where people of your demographic will be looking. You can also use their interests to target them using the AdWords Display Network.

Harness the power of social media marketing

A presence across social media channels enforces brand trust while driving traffic to your site. Creating custom, tailored content is important here too; share content that’s valuable and interesting - don’t just broadcast links to your dating site.

Try video ads

You can also reach potential customers on YouTube, where you can also target by demographic and interests. At the moment, there are only a handful of dating brands using YouTube to its full potential.  Check out my last blog on YouTube advertising for more information.

If you have any questions about how to best utilise any of the traffic sources in today’s blog, please get in touch with the partner team today.

Richard Beaumont, Partner Manager at White Label Dating®

Tags:  Partners

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