30 March, 2015

The latest news from White Label Dating

This week we're unveiling the Partner of the Month, detailing the benefits of good copy and looking at mobile-friendly search rankings. Read on for more.. 

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SMALL CHANGES TO SITE COPY COULD INCREASE CONVERSION

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Good copy and strong calls-to-action (CTA) can significantly increase your conversion rate and reduce the number of visitors that land on your site, then leave without registering.

With 'keyword stuffing' a long outdated practice, it's more important than ever to strike a balance between creating keyword-rich copy and keeping content relevant for your visitors.

Including social proof, like member testimonials, on your landing page is also a sure-fire way to add authenticity to your site.  You could split-test the page to see if this is effective in increasing your conversion rate.

For more copywriting advice, head to our blog >>>

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PARTNER OF THE MONTH: STUART MURGATROYD

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We're delighted to announce that March's Partner of the Month is Stuart Murgatroyd! 

Stuart is celebrating six months of phenomenal growth in Australia following his expansion in the territory. In the last two months alone, Stuart's total revenue has increased by 77% on his first Australian site.

Stuart’s success is attributable to his employment of a mixed-channel acquisition strategy using comprehensive behavioural targeting. Marketing in this way has allowed Stuart to achieve consistently high conversions with a low refund rate.

Well done, Stuart - we look forward to supporting you in your continued success in 2015!

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GOOGLE TO REWARD MOBILE-FRIENDLY SITES

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Google recently announced that from 21 April, mobile-friendliness will become a stronger ranking signal for organic searches.

Check out our blog for a summary of the changes >>>

As a matter of best practice, it’s a good idea to ensure that all of your splash pages and your landing pages are fully-responsive. Not only will this provide your users with a slick and seamless mobile dating experience, and potentially increase your conversion rates, but it could also help you to avoid any future search penalties for a lack of mobile-friendliness.

As always, the partner team are on hand to help whenever you need them. If you’d like to discuss how to make your sites more mobile-friendly, get in touch.

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THANKS FOR READING

If you have any questions about any of the topics in today's blog or how you can grow your dating business, get in touch with the partner team today.

Until next time,

Hannah Flaherty
PR & Communications Manager
White Label Dating®

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