7 April, 2015

Facebook's business app & Instagram for dating brands

This week, why not take some time to consider enhancing your marketing strategy, read our guides to harnessing the power of Instagram and blogger engagement for your dating brands...

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CAN INSTAGRAM WORK FOR YOUR DATING SITE?

InlineCreating a branded Instagram page could help you build your brand and connect with potential customers in a cost-effective way.

With a highly engaged user base and built in targeting opportunities in the form of hashtags, you can easily target multiple audiences via just one centrally branded account.

Check out our guide to Instagram for dating sites to learn more about how this could work for you >>>

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MARKETING STRATEGY: WORKING WITH BLOGGERS

InlineOver the past few months, a number of partners have incorporated blogger engagement into their PR strategy.

Due to their highly engaged communities, partnerships with bloggers could help you drive high-quality traffic, while boosting brand awareness and adding credibility to your brand.

In the first instance, it's important that you build a relationship that’s beneficial both for your brand and the bloggers you work with. To help you do this, we’ve put together a rough guide to navigating the nuances.

Learn more >>>

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FACEBOOK ANNOUNCE PLANS FOR 'MESSENGER FOR BUSINESS'

InlineThis week, Facebook announced the upcoming launch of updates to their messenger app. Messenger for Business will allow companies to communicate with customers in just one single private message thread.

Whenever you receive a member enquiry on a social channel, your goal should always be to take the query offline and out of the public domain as soon as possible. This tool has the potential to be a powerful way of helping you do just that.

We'll be sharing more information about how you can use this when we have it, but in the mean time...

Take a look at GlobalDatingInsight.com's coverage of the announcement for more info>>>

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THANKS FOR READING

If you have any questions about any of the topics in today's newsletter or how to grow your dating business, get in touch with the partner team today.

All the best,

Hannah Flaherty
PR & Communications Manager
White Label Dating®

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