1 May, 2015

Taking advantage of bank holiday traffic this weekend

Take advantage of the uplift in traffic this bank holiday weekend, and learn how to use ad networks as a successful traffic source. Read on for more!

TAKING ADVANTAGE OF BANK HOLIDAY WEEKEND!

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With a bank holiday coming up in the UK this weekend, don’t forget to increase your ad spend to take advantage of the predicted uplift in traffic! The partner team shared their tips on the best way to do that.

"An extra day off work means more people will be online and more ad impressions will be served. Increase your spend for the weekend, allowing additional budget where possible to achieve maximum exposure." Kabs

"Plan your marketing campaigns around the key dates throughout the year. Make plans for the next Bank Holiday now, so you have adequate time to prepare and upscale your activity." Alex

"Use the data from your AdWords account to identify when people are most likely to be online. Then adjust your bids accordingly." Dave

For more advice about how to optimise your campaigns, get in touch with the partner team today.

Hr

A BEGINNERS GUIDE TO AD NETWORKS

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Ad networks could give you access to a high volume of traffic, with low acquisition costs. Recommended for more experienced marketers, ad networks allow you to attract targeted, relevant traffic with a higher propensity to click-through to your site.

If you don’t have a particularly large budget, ad networks can provide 'unlimited traffic' at a low cost-per-click (CPC). Although, your cost-per-acquisition (CPA) could be high as traffic can be low converting. That said, well optimised campaigns can be extremely profitable, so experienced partners should give it a try!

Read our Partner Manager, Frazer's, guide to getting started with ad networks here >>>

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CAN AUTOMATING YOUR SOCIAL MEDIA BE GOOD FOR BUSINESS?

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There’s lots of debate around automating your social media accounts, as it can be a tricky to get the balance right. Here’s a selection of our best practice tips for partners considering using this as part of their social media strategy.

To get started, use social media site analytics to determine followers' behaviours, such as their most active days and times. Identifying peak times will help you to schedule posts so that you achieve the reach the maximum possible number of people in your audience. Automating tweets in advance also enables you to sit back and relax, knowing your presence is taken care of regardless of any other demands on your time!

Many partners find automation tools to be a real-time saver and a great way to recycle content, especially using features like bulk scheduling. While some social media tools will offer to grow followers on your behalf; we recommend you avoid overly aggressive following tactics to avoid breaking any platform specific rules.

Want to know more? See our full best practice guide to social media automation >>>

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THANKS FOR READING!

If you have any questions about any today's newsletter or how to grow your dating business, get in touch today.

Enjoy the bank holiday weekend!

Hannah Flaherty
PR & Communications Manager
White Label Dating®

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