11 September, 2015

The importance of a responsive page in increasing conversions

In 2014, mobile overtook desktop as the preferred method of internet access for the first time. Later that year, Google announced they would be giving preferential treatment to websites that they consider to be ‘mobile friendly’. This means that when it was previously only preferable to optimise your site design for mobile users, now it’s a necessity.

A responsive landing page creates an optimal user experience by improving ease of reading and navigation with a minimum amount of resizing, panning and scrolling. Responsive designs allow content to move freely as the pages expand and contract to intelligently fill the corners of the screen, irrespective of what device you’re using.

When a page loads, users form an opinion in only 0.05 seconds, proving that first impressions are key. Since 46% of people using mobile devices report having problems viewing non-responsive sites, not only is it crucial to adopt a responsive design to give a good user experience but also to improve your conversion rate.

Tangowire.com are a good example of a White Label Dating partner who quickly benefitted from an uplift in conversions after recently refreshing their landing page designs.

TangoWire

In the first 14 days of launching, they saw an impressive 20% increase in click to registration rates. In addition to refreshing their landing page designs and making their sites responsive, TangoWire.com further monetised their users by adding a collection of cross sell sites to their landing page. As a result, they saw a significant uplift in conversions.

Tangowire.com mobile

Research shows that 75% of users admit to making judgments about a company’s credibility based on their website design. That’s why it’s essential to regularly refresh your site design, and ensure that all designs are responsive, if you want to remain competitive.

If you have any questions about responsive website design or how you could improve your site performance, get in touch with the partner team today.

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