1 December, 2015

Tips from White Label Dating on how to prepare your Christmas campaigns!

We’re about to head into the busiest time of the year for online dating! With a natural uplift in traffic running from December until the end of February, it’s essential that you start preparing your christmas campaigns now to take advantage!

To help you make the most of the season, we asked the Partner Team for their key pieces of advice for boosting your revenue over our busiest period.

Analyse your data & set aside additional budget for PPC

Use Google Analytics, or speak to your Partner Manager, to analyse trends and seasonal variations in traffic and conversion rates. Look at last year’s conversion rate, ROI and traffic trends to help you plan your campaigns. Look for which dates, days of the week and hours of the day historically had the best conversion or click to registration rates and optimise your bids accordingly.

We’d strongly advise you to set aside some additional budget to not miss out on any potential leads from the increased volumes of traffic.

Do some Keyword research

To ensure that your ad campaigns are fully optimised, clean up your current keywords and separate them out into the right ad groups and campaigns. Take the time to add descriptive and holiday focused keywords that match the seasonal campaigns in other areas of your marketing strategy to keep things relevant to your target audience.

Using Google’s Keyword Planner is the most efficient and effective way to add extra keywords to your list that have search volume.

Update your landing page with seasonal designs

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Update your landing page by adding some festive cheer with seasonal designs. Seasonal landing pages are more likely to catch users attention and demonstrates that your site is regularly updated, adding credibility. As a result, this could lead to an increase in conversions.

Make sure the changes you make are consistent across mobile and desktop and are still in keeping with the theme and colour scheme of the rest of your site.

To maximise your click through rate, you could also update your advertising banners with seasonal designs to match your festive homepage. These will stand out amongst other non-seasonal ads.

If you have any questions about keyword research, how to update cross-sell strategy or updating your landing page designs, get in touch with your partner manager today.

Keep an eye out for more seasonal tips coming soon!

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