20 January, 2016

What you need to know about Twitter’s conversational ads

Earlier this month, Twitter launched a new advertising tool to help brands to extend their presence across Twitter. The new ad format makes it even easier for consumers to engage with and spread a brand’s campaign message.

The new ads include call to action buttons with customisable hashtags that can be adapted to fit the brand message. These make it easier for brands to promote their campaign hashtags and encourage further consumer engagement.

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How it works

When someone taps a call to action button, a pre-composed tweet containing a brand message pops up. Users who want to tweet it can then personalise the message before sharing it with their followers.

The consumer then receives a message from the brand thanking them for engaging with the tweet and the tweet appears on their feed with the same call to action at the bottom for their followers to engage with.

Each shared tweet is powerful due to the continuation of the call to action button, driving earned media for the brand at no extra cost, resulting in higher ROI. Tests have shown that it also increases organic conversations about the brand, which have been proven to deliver significant value for advertisers.

How they can benefit you

The shareable nature of the new conversational ads make them a great tool to help dating businesses build a strong online presence.

Using conversational ads can help to increase engagement with your followers and open up a conversation about your campaign with your audience, resulting in increased brand recall and recognition.

The new conversational ads are now available in beta for select advertisers across all markets.

Are you trying them out? Let us know how you get on.

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