If you’re working with a small marketing budget, collaborating with bloggers or vloggers can be an effective way of marketing your site.
As well as driving traffic, bloggers and vloggers can help you increase brand awareness and achieve more registrations. It’s important to know what you want to achieve from the partnership so that you can engage in the right type of activity.
The first step is to decide on how you would like to collaborate and what kind of partnership you would like to set up. It’s worth doing some research into which bloggers and vloggers have a similar audience to your target market. First, see if any bloggers or vloggers have previously engaged with your brand. They could be previous users of your site or they could have engaged with your brand on social media. Finding a blogger or vlogger with a connection to your brand makes the partnership stronger and more genuine.
Tools like GroupHigh or StickyEyes can help you search and find the most popular bloggers and influencers for your target audience. Bloggabase is another useful tool that connects marketers and bloggers. With over 3,000 bloggers on their database, you can view blogger's profile to find out more about them and what they write about.
Vloggers have an enormous amount of influence over their subscribers. You can benefit from this by collaborating with a YouTube vlogger and paying them a one off fee to make a video about your site. This could drive a lot of traffic of high converting traffic to your website.
Famebit is a great way to connect with bloggers, vloggers and other content creators. You can post your requirements on the site and bloggers can get in touch if they would like to work with you.
A low level partnership could involve the blogger mentioning your brand on Twitter or sharing some of your content on Facebook. This can be effective in driving traffic to your site if you have a similar audience to the blogger.
Higher level partnerships could be asking the blogger to write a guest post on your blog or offering them a free trial to review your site and write about their experiences. This would create more inbound links to your site, which is beneficial for SEO. It’s a good idea to get final approval on the post if you can to ensure that no personal details about your members are shared and that the post speaks positively about your brand, however, some bloggers might not offer that option so it’s something worth discussing before you begin working with them.
Having a blogger write a guest post for your blog is a great way to build a mutual audience and it can help to raise the visibility of both your brands. New and exciting content will help to add value to your brand and help to engage your audience. We’d recommend that you work closely with the blogger to decide on the topic of the post, this will help to ensure that it’s relevant to both of your audiences.
For more information about working with bloggers, get in touch with the Partner team.