This month, the comms team produced some great promotional activity and have increased the frequency of some our monthly campaigns, which will now run weekly. They also introduced Merchandising banners across our sites in a bid to drive more upgrades. October engagement activity has continued to grow and with great success. Here’s a round up of the comms campaigns that went out this month...
On 2nd October, we sent out a reminder to all members to add new photos to their profiles, update their personal details and to amend their dating preferences (if they had any). This increased the number of profile submissions by 22% and photo submissions by 39%.
"Love & Life" newsletter
On the 6th and 20th of October, we rolled out our “Love & Life” newsletter to all UK members. This month’s newsletter was Halloween themed and had different sections for spooky date ideas, finding the date for you and a competition to win three months free membership! The UK response rate was 50% higher than the US (who had already be getting the campaign for a few months).
Every Friday through to Sunday, starting from the 7th October, we sent out a weekly offer to all basic members in a bid to get them to upgrade. This contributed to a 27% increase in upgrades, every weekend, throughout the month.
On 16th October, we sent out an Encounters prompt to all members to remind them to ‘play the dating game’. Encounters are an easy way to find a match - all members have to do is review a photo and click ‘yes’ or ‘no’ as to whether they like that profile. This prompt increased Encounter interactions by an impressive 67%.
We sent out an Introductions prompt to all eligible members on 23rd October. This reminded members to send an Introduction to all members within their selected criteria to improve their chances of finding the perfect match. This campaign was successful in boosting Introduction submissions by 45%.
Free Read alert
On 27th October, we sent a Free Read alert to all basic members. It was Halloween themed and reminded members that they had full access to their inbox for the evening. This increased daily users by 25%.
For this years Halloween offer, we sent out a spooky discount campaign to all basic members between 28th and 31st October. This boosted upgrades by 30% during this period.
As the run up to Christmas begins, the comms team will be busy preparing seasonal campaigns to increase engagement between members. Be sure to keep an eye out for in November for Bonfire Night themed campaigns in the UK and election and Thanksgiving themed campaigns in the US!