10 November, 2016

Setting up a cross registration matrix

A successful cross registration strategy can help you earn additional revenues from your portfolio by cross registering non-converted traffic to other sites in your portfolio. To help you maximise these opportunities, we’d advise you to create a cross registration matrix.

This is a spreadsheet that lists every site in your portfolio, how many basic registrations the site gets every month and the details of which sites you are advertising in which spots. This will help you prioritise which sites you should be focusing on, as well as providing you with a clear, visual representation of which members are being cross sold to where.

Cross registration matrix

The example shows a portfolio of six sites, ranked in order of how many basic registrations they generate. The main brand ‘Singles’ has five other niches under its brand umbrella. Mature, professional, cuddly, divorced and casual are five core niches that should be at the centre of every diverse portfolio.

It’s common to show the same cross registration banner in both the site footer as the email footer, however, as you can see from the example, it’s not necessary. We’d advise you to continue testing which cross registration banners drive the most conversions and in which spots until you find a successful cross registration mix.

If you have any questions about how to set up a cross registration matrix, the Partner team will be more than happy to help you.

Spread the love

Related insights

Topics: Platform, Press Release

White Label Dating achieves 50 million registrations

4 January, 2016

4th January 2016, London: Multi award-winning platform, White Label Dating, announced a major milestone today as the software provider hit 50 million registrations.

Topics: Platform, Press Release

White Label Dating’s re-focus pays off, with significant increases in registration volume, paying subscribers and conversion levels

15 August, 2017

Windsor, 10th August 2017: White Label Dating, the leading dating monetisation partner, has seen significant growth across their platform in July with a 10% increase in paying subscribers versus March, a 10% month on month uplift in daily registrations and a 33% increase in Casual conversion in the last year. The platform’s exceptional performance comes as a result of new revenue opportunities for partners to take advantage of and the ongoing high performance of the platform.

Topics: Partners, Blog Article

Monetise your traffic with cross-selling

3 October, 2018

Cross-selling (also known as cross-registration) allows you to monetise your existing non-converting traffic by offering basic members an alternative and more tailored site within your portfolio. 

Start making money online

It’s completely free to sign up and create your dating site.