Congratulations to this month’s Partner of the Month, Stuart and Iain Murgatroyd!
Earlier this year, Stuart and Iain noticed that some of their brands were no longer achieving the same strong click to registration rate as they once were. With the help of their Partner Manager, Seb, they identified new opportunities within their portfolio by looking at a number of different metrics including conversion, initial revenue per basic and verification.
Based on the opportunities they identified in the analysis of their portfolio, they optimised their current marketing campaigns. Overnight, these changes caused a +146% increase in basic registrations and a +169% increase in revenue from first time subscribers! This growth has continued throughout December.
Stuart and Iain have also seen phenomenal year on year growth, with a +67% increase in basic registrations and a +45% increase in initial transactions.
Congratulations Stuart and Iain, keep up the good work in 2017!