Last month, we increased upgrades by almost 36% with both our mid month and end of month offers! As well as this, we sent out various campaigns to celebrate particular calendar events across our operating territories - continue reading to find out how these went.
US Independence Day
On July 4th, we sent out an engagement campaign to all US networks to celebrate Independence Day, encouraging members to sign in and refresh their profiles.
“How To” tips series
Every Wednesday throughout July, we sent tips to all members in all networks to remind them how to use our search functionality, as well as sharing advice on uploading great photos, how to stay safe online and tips for writing messages. The idea of this campaign was to improve the quality of content that members uploaded to improve their dating experience. Throughout this whole campaign, we had over 300,000 members click through!
Mid-July discounted membership offer
Our mid month offer in July contributed to a 32% increase in upgrades as well as a 75% increase in re-initials (when a user joins a site again after previously downgrading their membership). We offered a 40% discount to all networks in a bid to encourage members to upgrade or renew their membership.
Parents Day date ideas
On July 23rd, we sent out a Parents Day date ideas campaign. This served as a touch point for all single parents looking for love across our UK and US Mainstream networks.
Adult network female feedback campaign
On July 23rd and 30th, we sent out a campaign to the UK and Australian female Adult networks to find out what they thought of the site and the comms they receive. We had hundreds of responses which we’ll use to refine our comms campaigns to these members in the future.
End of July offer
Between the 28th July and 1st of August, we offered all networks and territories a discounted membership rate if they upgraded during this period. The theme of the campaign was ‘Time To Flamingle’ with a pink flamingo background. The campaign increased upgrades during this period by 39% and re-initials by 70%.
With a bank holiday falling in August and the summer holidays upon us, we hope the campaigns we have planned will increase member engagement and drive upgrades - we’ll share the results with you next month!