With a double bank holiday falling in May, this was a busy month for our Member Engagement team. Comms activity was ramped up in a number of ways across all networks and territories.
Keep reading to find out the positive impact our offers had on upgrades and engagement submissions.
May Day and International Workers Day offer
To honour May Day in the UK and International Workers Day, we offered members a 40% discount. This offer saw a huge +124% increase in Re-initials and +61% overall upgrades.
On 9th May we sent an introduction reset to members. This gave members a second chance to introduce themselves to hundreds of singles at once! As a result, we saw a fantastic +134% increase in Introduction message submissions.
From 10th to 12th May we promoted an on-site offer to all basic members offering 25% off their subscription. This saw a notable +47% increase in Re-initials and +20% increase in overall upgrades.
Mid-month flash sale
We ran a hugely successful flash sale on 10th May which lasted 2 days and offered half price memberships! This opportunity wasn’t one to miss. This increased overall upgrades by +121% and Re-initials by a massive +399%!
End of month offer
Our end of month offer in May went out between 26th and 31st May. Offering 40% off to all basic members, this contributed to a huge +116% increase in Re-initials and +53% increase in overall upgrades.
We can’t wait to share with you how member offers and engagement perform next month!