We've reported a +300% increase in the number of members who have re-upgraded a previous subscription to become paying members once again. Yes, you read that correctly - +300%! This comes as a result of a new email and on-site engagement campaign.
What have we done?
In recent weeks we optimised our re-engagement process across the White Label Dating platform by introducing a brand new email and on-site engagement campaign. The aim was to target previous paying members and encourage them to subscribe once again to our partners sites.
Why do members downgrade in the first place?
There are many reasons a user may downgrade - they may have found love and decided to leave or they may find a site that is more suited to their niche interests.
But, that doesn’t mean they’re gone for good. Our engagement team works tirelessly to ensure we’re ready to encourage members back when the time is right for them.
What this project means for our partners
The new email and on-site engagement campaign has been a HUGE success, reporting a staggering +300% increase in the number of members re-upgrading.
When members re-upgrade to a paid subscription it means our partners achieve a massively increased ROI on their past marketing efforts for no additional spend. The value of each member increases as the money the member has spend over their lifetime on the site goes up, but the cost for that member remains exactly the same for our partner.
To learn more about our platform optimisation projects contact us here.