Topics: Engagement, Blog Article
Our Member Engagement team had a super busy month in July, ramping up comms activity in a number of ways. We’ve seen some fantastic results and we can’t wait to share these with you.
Topics: Engagement, Blog Article
With a four day bank holiday weekend in April, this was a big month to grow on! Our comms team wanted to make sure that member engagement was still continuing to grow and offers acquired big uptakes.
Topics: Engagement, Blog Article
With a double bank holiday falling in May, we had some great offers going out to members which received huge uptakes. Our mid month flash sale increased re-initials by almost 600%!
Topics: Engagement, Blog Article
With a double bank holiday falling in March and April, last month was a big month to grow on! We wanted to make sure that member engagement was still continuing to grow and offers acquired big uptakes.
Topics: Engagement, Blog Article
January is the busiest month for online dating with more people making it their New Year’s resolution to find love!
Topics: Engagement, Blog Article
Our first comms round up of 2018 is here and we’re going to be sharing all the results from our Christmas campaigns!
Topics: Engagement, Blog Article
It’s almost Christmas and we can’t wait to start seeing the increase in engagement and activity come January!
Topics: Engagement, Blog Article
We saw some really positive results from our comms campaigns last month - especially with our offers and free reads.
Topics: Engagement, Blog Article
Topics: Engagement, Blog Article
With National Singles Day, St Patrick’s Day and Mother’s Day falling in March, we had plenty of engagement campaigns going out last month.
Topics: Engagement, Blog Article
With Valentine’s Day, the Super Bowl and Pancake Day all taking place last month, it’s safe to say that our communications team have been very busy!
Topics: Engagement, Blog Article
January is a really popular time for online dating with finding love featuring highly on singleton’s lists of New Year’s resolutions.
Topics: Engagement, Blog Article
This month, the comms team produced some great promotional activity and have increased the frequency of some our monthly campaigns, which will now run weekly. They also introduced Merchandising banners across our sites in a bid to drive more upgrades. October engagement activity has continued to grow and with great success. Here’s a round up of the comms campaigns that went out this month...
Topics: Engagement, Blog Article
Having sent out over 20 different campaigns and offers this month, the comms team have been extremely busy making sure they’re targeting the right audiences at the right time. With not many significant calendar dates falling in September, we created a variety of featured member campaigns, free reads and encouraging offers to engage with members.
Topics: Engagement, Blog Article
With a huge 450% increase in photo uploads last month, the comms team wanted to ensure this month’s comms campaigns were just as successful! From Olympic themed offers to Election Day featured members campaigns, here are just a few examples of what we sent to members throughout August.
Topics: Engagement, Blog Article
Our comms campaigns achieved some really strong results in July, leading to a 450% increase in photo uploads earlier in the month! More recently, our comms designer, Chris, has been experimenting by adding animation to his designs. Not only do they look great, but results show that they’ve had a positive effect on upgrades.
Topics: Engagement, Blog Article
June has been a busy month for the comms team with lots of significant calendar dates, like the Euros, Wimbledon and Father’s Day, to take advantage of. The results from our last month’s campaigns have been really positive.
Topics: Engagement, Blog Article
With two Bank Holidays falling in May, the comms team have had a busy month preparing campaigns to increase engagement across the platform. From Eurovision themed campaigns to Mid-May offers, here’s a round up of our May campaigns.
Topics: Engagement, Blog Article
As Spring is in full swing and another Bank Holiday is just around the corner, our comms team have sprung into action this month and created some great campaigns to ensure engagement and activity remained high during April.
Topics: Engagement, Blog Article
With lots of special calendar dates like St. Patrick’s Day and Easter Weekend falling in March, our comms team came up with several creative campaigns to increase engagement around these dates... and to great success!
Topics: Engagement, Blog Article
With Valentine’s Day falling in February, it really was the month to find love for our members!
Topics: Engagement, Blog Article
To help spread the love around the most romantic day of the year, our White Label Dating comms team created a number of Valentine’s themed comms campaigns to engage your members.
Topics: Engagement, Blog Article
With New Year’s resolutions kicking in and people taking a break from socialising after a hectic Christmas, January is a popular time for finding love online.
Topics: Engagement, Blog Article
User engagement typically drops around Christmas and New Year as people favour spending time with their families rather than being online. But not at White Label Dating! To tackle the predicted drop, our White Label Dating comms team created several Christmas and New Year’s offer and campaigns to boost activity and drive engagement on our sites.
Topics: Engagement, Blog Article
May began with a reactive free read session to celebrate the birth of Princess Charlotte, raising member engagement with our platform by more than a third.
Topics: Engagement, Blog Article
April began with Easter weekend, which meant plenty of targeted offers. Following a free read session on the Thursday, which boosted the number of members online by approximately 120%, we also saw upgrades increase by 30% for the duration of the weekend’s time-limited discount.
Topics: Engagement, Blog Article
Our recent campaigns aimed to capitalise on the uplift in traffic around New Year and Valentine’s Day. So in March, we concentrated on targeting members who hadn’t yet converted with special offers.
Topics: Engagement, Blog Article
What a month February was! In just 28 days we sent promotions for the Super Bowl, the Oscars, Waitangi Day and Valentine’s Day, as well as launching a brand new feature and sending all of our regular campaigns too!
Topics: Engagement, Blog Article
Phew! With January and February being the busiest time for the online dating industry, the comms team have been working overtime to make the most of the peak in interest!
Topics: Engagement, Blog Article
As John Lennon famously said, ‘another year over and a new one just begun.’ The end of 2014 was a predictably busy time for the comms team, with the post-Christmas and New Year peak in online dating activity very much the focus.
Topics: Engagement, Blog Article
When November kicked off, our Hallowe’en discount - a promotion which eventually lifted subscription levels by more than 30% - was still in full swing. With a such a great start to month, we were keen to build on our success with more offers and promotions.
Topics: Engagement, Blog Article
When we ran you through our September comms offerings, we were in the midst of a period of heavy testing which has yielded some exceptional results. Since September, we’ve rolled out “Hump Day” and “Saturday Night Fever” campaigns across all our main territories with great success.
Topics: Engagement, Blog Article
Our September campaigns began with some work around Labor Day in the US. With so many members in the middle of free membership, an offer wouldn't have been appropriate, so a simple greeting did the trick. Despite the absence of a promotion, the click-through-rate was extremely high and nearly doubled overall site usage on the day.
Topics: Engagement, Blog Article
August saw a flurry of new product developments arriving on the White Label Dating® platform, so we had plenty of opportunities to keep users engaged and shout about the new quality features on the sites.
Topics: Engagement, Blog Article
Our July comms programme began with an Independence Day special offer for all our US members, as well as a free read in the UK to celebrate the Wimbledon finals. Both campaigns performed well, increasing member activity and upgrades. The following weekend continued in a similar way with some final World Cup themed featured member campaigns for those still caught up in the tournament hype!
Topics: Engagement, Blog Article
Our plans for a long programme of World Cup campaigns were short-lived, with England and Australia falling at the first hurdle and the USA following shortly after.
Topics: Engagement, Blog Article
May shaped up to be a bumper month for the White Label Dating® Comms team, with even more resource from the new team members who joined us in April!
Topics: Engagement, Blog Article
After our new email marketing executive, Rachel, joined the team in March, we welcomed more new members this month with the arrival of Email Marketing Executive, Emma; Merchandising Manager, Anna; and Designer, Kershall. Our new team hit the ground running, turning out plenty of valuable revenue-driving campaigns for April.
Topics: Engagement, Blog Article
With February and the madness that is Valentine’s Day behind us, it was back to business as usual for the comms team in March - a very welcome feeling!
Topics: Engagement, Blog Article
We promised you something special for Valentine's Day and I think we delivered! Our well-received Valentine’s Day campaigns performed exceptionally well.
Topics: Engagement, Blog Article
We kick started 2014 with a bang! After a successful start to the year, we sustained the New Year’s conversion boosting comms throughout January reaching the third week before conversion rates even began to drift back to typical levels.
Topics: Engagement, Blog Article
December was a story of two halves here in the WhiteLabelDating.com Comms team. The month kicked off with the launch of our Christmas countdown - reviewing each month’s most popular members every Sunday, right up until Christmas. This was not only a great way to showcase the "best" that the site has to offer other members, but also shows members who haven’t completed their profiles yet what "good" looks like.
Topics: Engagement, Blog Article
As promised, we rolled straight out of October's Halloween campaigns and into a short but sweet Guy Fawkes night discount for our UK networks, which performed very well!
Topics: Engagement, Blog Article
September's user engagement-focused CRM programme travelled through into October for another action packed month with great results!
Topics: Engagement, Blog Article
September started on a mission to keep users engaged, after the influx of new members that our record-breaking offer at the end of August delivered. We began the month with a free read session for US members to celebrate Labor Day, which, as usual generated a sizable boost to the number of members online.
Topics: Engagement, Blog Article
For the last month, we've been locked into a furious battle with the Great British Summer for the undivided attention of our members. And guess what? I think we're winning!
Topics: Engagement, Blog Article
As June began, we approached the end of a hugely successful May offer. This meant that the next order of the day was to provide members with advice to help them get the best possible online dating experience.
Topics: Engagement, Blog Article
With Bank Holidays (and specials offers) book-ending May in the UK, our focus throughout the month was to provide our members with help and advice to give their online dating experience a kick-start.
Topics: Engagement, Blog Article
So, after building up to an Easter-themed Comms crescendo in March, we may have been forgiven for easing off for a few weeks - but no, not us!
Topics: Engagement, Blog Article
Well, another month down the line and another big promotion to tick off the list for 2013.
Topics: Engagement, Blog Article
At the beginning of February we said that our members were in for a treat and we'd like to think we delivered on our promise!
Topics: Engagement, Blog Article
With everyone still sticking to their romance-related New Year's resolutions, we saw our members continue to get stuck into online dating with renewed gusto.