With a double bank holiday falling in March and April, last month was a big month to grow on! We wanted to make sure that member engagement was still continuing to grow and offers acquired big uptakes.
This month, the comms team produced some great promotional activity and have increased the frequency of some our monthly campaigns, which will now run weekly. They also introduced Merchandising banners across our sites in a bid to drive more upgrades. October engagement activity has continued to grow and with great success. Here’s a round up of the comms campaigns that went out this month...
Having sent out over 20 different campaigns and offers this month, the comms team have been extremely busy making sure they’re targeting the right audiences at the right time. With not many significant calendar dates falling in September, we created a variety of featured member campaigns, free reads and encouraging offers to engage with members.
With a huge 450% increase in photo uploads last month, the comms team wanted to ensure this month’s comms campaigns were just as successful! From Olympic themed offers to Election Day featured members campaigns, here are just a few examples of what we sent to members throughout August.
Our comms campaigns achieved some really strong results in July, leading to a 450% increase in photo uploads earlier in the month! More recently, our comms designer, Chris, has been experimenting by adding animation to his designs. Not only do they look great, but results show that they’ve had a positive effect on upgrades.
June has been a busy month for the comms team with lots of significant calendar dates, like the Euros, Wimbledon and Father’s Day, to take advantage of. The results from our last month’s campaigns have been really positive.
With two Bank Holidays falling in May, the comms team have had a busy month preparing campaigns to increase engagement across the platform. From Eurovision themed campaigns to Mid-May offers, here’s a round up of our May campaigns.
As Spring is in full swing and another Bank Holiday is just around the corner, our comms team have sprung into action this month and created some great campaigns to ensure engagement and activity remained high during April.
With lots of special calendar dates like St. Patrick’s Day and Easter Weekend falling in March, our comms team came up with several creative campaigns to increase engagement around these dates... and to great success!
User engagement typically drops around Christmas and New Year as people favour spending time with their families rather than being online. But not at White Label Dating! To tackle the predicted drop, our White Label Dating comms team created several Christmas and New Year’s offer and campaigns to boost activity and drive engagement on our sites.
April began with Easter weekend, which meant plenty of targeted offers. Following a free read session on the Thursday, which boosted the number of members online by approximately 120%, we also saw upgrades increase by 30% for the duration of the weekend’s time-limited discount.
What a month February was! In just 28 days we sent promotions for the Super Bowl, the Oscars, Waitangi Day and Valentine’s Day, as well as launching a brand new feature and sending all of our regular campaigns too!
As John Lennon famously said, ‘another year over and a new one just begun.’ The end of 2014 was a predictably busy time for the comms team, with the post-Christmas and New Year peak in online dating activity very much the focus.
When November kicked off, our Hallowe’en discount - a promotion which eventually lifted subscription levels by more than 30% - was still in full swing. With a such a great start to month, we were keen to build on our success with more offers and promotions.
When we ran you through our September comms offerings, we were in the midst of a period of heavy testing which has yielded some exceptional results. Since September, we’ve rolled out “Hump Day” and “Saturday Night Fever” campaigns across all our main territories with great success.
Our September campaigns began with some work around Labor Day in the US. With so many members in the middle of free membership, an offer wouldn't have been appropriate, so a simple greeting did the trick. Despite the absence of a promotion, the click-through-rate was extremely high and nearly doubled overall site usage on the day.
August saw a flurry of new product developments arriving on the White Label Dating® platform, so we had plenty of opportunities to keep users engaged and shout about the new quality features on the sites.
Our July comms programme began with an Independence Day special offer for all our US members, as well as a free read in the UK to celebrate the Wimbledon finals. Both campaigns performed well, increasing member activity and upgrades. The following weekend continued in a similar way with some final World Cup themed featured member campaigns for those still caught up in the tournament hype!
After our new email marketing executive, Rachel, joined the team in March, we welcomed more new members this month with the arrival of Email Marketing Executive, Emma; Merchandising Manager, Anna; and Designer, Kershall. Our new team hit the ground running, turning out plenty of valuable revenue-driving campaigns for April.
We kick started 2014 with a bang! After a successful start to the year, we sustained the New Year’s conversion boosting comms throughout January reaching the third week before conversion rates even began to drift back to typical levels.
December was a story of two halves here in the WhiteLabelDating.com Comms team. The month kicked off with the launch of our Christmas countdown - reviewing each month’s most popular members every Sunday, right up until Christmas. This was not only a great way to showcase the "best" that the site has to offer other members, but also shows members who haven’t completed their profiles yet what "good" looks like.
September started on a mission to keep users engaged, after the influx of new members that our record-breaking offer at the end of August delivered. We began the month with a free read session for US members to celebrate Labor Day, which, as usual generated a sizable boost to the number of members online.
As June began, we approached the end of a hugely successful May offer. This meant that the next order of the day was to provide members with advice to help them get the best possible online dating experience.