Spending time developing your SEO strategy is a crucial part to improving your profitability. We’ve seen partners go from strength to strength after increasing their SEO efforts and they believe that this is now just as important as their paid acquisition. SEO trends are constantly changing to keep in line with technology developments - we never know what changes Google are going to make next!
Now is the time to be investing in your SEO strategy as having a strong organic ranking will help you remain competitive, prevent you losing leads to competitors and increase your margin. Over the next month, we're going to be sharing with you a series of SEO to increase your ranking.
Google’s Search Console is a free SEO tool that helps you understand how Google crawls, indexes and analyses your site. It will tell you how your search traffic is doing, which keywords you’re ranking for, how many impressions you’re getting on your pages and where you have errors on your site.
From Halloween to Thanksgiving, there are a number of calendar events coming up over the next few months that you can take advantage of! Use them as an opportunity to create engaging marketing campaigns to entice and engage new users.
Blogs rank among the top five “most trustworthy” sources of information on the internet. This gives bloggers an enormous amount of influence over purchase behaviour and brand reputation as people who follow bloggers tend to relate to them and trust their opinions.
When building your marketing strategy, it’s important to consider who your audience is. Different users have different needs and it’s important to understand what these are to cater to your target market effectively.
Where your ad is shown on the page in relation to other ads is calculated using how much you bid and the quality of your ads and website. Google rewards advertisers who provide the best experience to searchers. This means that even if your competitor has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords and ads.
Our commercial team is made up of designers, digital marketers and developers - all experts in their fields and experienced in building effective dating sites. They run our own commercial sites on the White Label Dating platform like SomethingSerious.com and JustSingles.com.
Pay per click (PPC) advertising is an effective way of driving traffic to your site. However, as well as driving large volumes of traffic, you want to ensure that you’re driving high quality users to your site.
To help you build an effective content marketing strategy, our friends at We Love Dates have shared some expert tips and advice with us through this guest article. Read on to find out how to grow your online dating business...
The SEO periodic table, created by Search Engine Land, is an extremely useful tool in helping marketers understand the fundamental components of a successful SEO strategy. The Table identifies the most important SEO ranking factors, as well as including best practices that can lead to success with search engines and potential customers.
White Label Dating partner, older-dating.co.uk, recently carried out some research into how the over 40s use online dating sites. Here are some of their key findings, paired with our advice on how to use this information to successfully target this demographic.
Google has recently removed all PPC ads from the right-hand side of the search engine results page. The full results page now absorbs the ads at the top of search rankings. Although the change has made paid ads more visible, competition for these spots has increased as only four ads are shown at the top of the page.
91% of smartphone owners have their device within arm's reach 24 hours a day, meaning that marketers have constant access to consumers. This presents a huge opportunity for advertisers as mobile is now the most important, and prevalent, screen in a consumer's day.
When you’ve successfully launched your first site on the White Label Dating platform, it’s time to start marketing. Your marketing strategy will depend on your site, audience, domain and budget so be sure to take all of these factors into account.
Pay-per-click, or PPC, is an internet advertising model in which you pay online publishers to drive traffic to your site, often by bidding on keywords or key terms. Google’s sponsored ad sections are a good example of where you might set up a PPC campaign to increase the volume of traffic being driven to your landing page. PPC should be an essential part of your overall marketing strategy for your dating site.
Earlier this month, Twitter launched a new advertising tool to help brands to extend their presence across Twitter. The new ad format makes it even easier for consumers to engage with and spread a brand’s campaign message.
This year, to capitalise on a time when consumers are more prepared to spend, we’re advising you to catch consumers attention by thinking outside of the box with your marketing campaigns. Instead of creating a generic Valentine’s Day campaign, why not help your users celebrate being single by building your campaign around Single’s Awareness Day.
The quality of your traffic can be determined by a number of different factors; the quality of your campaigns, your landing pages and the approach you take to targeting your traffic, for example, via keywords or niching your campaigns to specific territories. The source of your traffic also plays a part, however, your approach is vital in getting your traffic to convert.
One of the main reasons members don’t convert from a basic membership to a paying membership is because poor quality traffic is being driven to your site. By providing high quality advertising to the right people in the right places, members will be more likely to pay for the service.
Last week we shared our tips on how to prepare for the uplift in traffic at the busiest time of the year for online dating. Read on for more advice on how to optimise your campaigns to make the most of the uplift in Christmas traffic!
We’re about to head into the busiest time of the year for online dating! With a natural uplift in traffic running from December until the end of February, it’s essential that you start preparing your christmas campaigns now to take advantage!
Campaign Tracking is an essential tool to help you measure the success of your marketing campaigns. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.
A good landing page can make your brand attractive to consumers by giving it personality, highlighting its quality and allowing you to communicate with new visitors. Whilst the post-registration/login area of the site is designed and hosted by White Label Dating, landing page design is the responsibility of the individual partner.
Staying up to date with the latest trends and technology is crucial if you want to achieve success with your digital marketing campaigns. We’ve put together a list of useful tools that we think could support your existing digital marketing strategies.
If you have a low conversion rate and your basic members aren’t upgrading, that’s typically because you’re sending poorly targeted traffic to your site. You can combat this with a few simple steps that create a consistent user journey from your marketing campaigns to your site.
Ad networks act like a matchmaker between advertisers and those websites wanting to host ads. They enable you to market your dating sites across a high volume of traffic. Here’s our beginner’s guide to making the most of this traffic source.
Automating your social media accounts can be tricky thing to master but when you get it right, it can be an effective way of growing your community and driving traffic to your site. To help you get started, we created a best practice guide for any partners who are considering using this as part of their social media strategy.
Good branding is what makes your brand memorable - it’s what gets people talking. With so many dating sites on the market, having a recognisable brand will help you stand out against competitors. A strong brand identity also inspires more consumer trust and could increase your conversion rate.
Over the last few months, we’ve noticed an increasing number of partners abandoning traditional methods of PR. Instead, working in collaboration with bloggers. As blogger (or influencer) engagement is still a relatively new marketing method, we’ve put together a rough guide to navigating the nuances to build a relationship that’s beneficial both for your brand and the bloggers you work with.
Creating a branded Instagram page could help you build your brand and connect with potential customers in a cost-effective way. For those of you who don’t know, Instagram is an image-sharing app that boasts a highly engaged audience. The app has over 300 million users worldwide.
Good copy and strong calls-to-action (CTA) can significantly increase your conversion rate and reduce the number of visitors that land on your site and leave without registering. To help you improve your copy, here’s a collection of our best pieces of advice.
Utilising Twitter as part of your site’s marketing strategy can help build your brand, reach new audiences and increase your organic search ranking. Here are our tips for increasing the reach of your tweets by using hashtags effectively.
With around 15 million singles in the UK alone, the Valentine’s Day period is one of the busiest times for the online dating industry. Over 60% of UK singles are looking for a serious relationship and last year, we saw a 15% increase in new registrations over the Valentine’s period.
White Label Dating® gold partner, Kevin Gibbons, has recently launched an online ad campaign for his WeLoveDates brand. Kevin tells us about the campaign and offers his advice on how to get the best return from video advertising.
Next month, Platinum and Gold White Label Dating® partners will have the opportunity to hear from the Facebook dating team directly at this year’s Partner Conference. They’ll learn how to become an approved advertiser, as well as some best practice techniques. Ahead of that session, we share our learnings from running Facebook Ads for JustSingles.com.
White Label Dating® Silver Partner, Jonathan Bird, has built an impressive social community for his Singles Warehouse brand and is always looking for new ways to continue its growth. Today, Jonathan shares the details of one of his most recent social campaigns and tells us what he learnt.
Whether you’re new to online marketing or you’re an established White Label Dating partner, the concept of achieving a good organic ranking for your new site can be daunting. But it doesn’t have to be as time consuming or costly as you may think. Partner Manager, Alex Robertson, tells us more...
As part of our new series, I took over the White Label Dating® Facebook page last Friday to give an insight into the hard work that goes towards maintaining our award winning platform. Here's what I got up to...
A lot of work goes into running a 24 hour dating business. As part of a new series, our team will be sharing their days with you to show you what goes on behind the scenes at White Label Dating® HQ to keep your dating businesses running. Last week, Head of White Label Dating®, Lauren, took to our Facebook page to share snaps of her day! Here’s a more detailed look at what she got up to...
Cross-registration (or cross-selling) allows you to monetise your existing non-converting traffic by offering basic members an alternative, more tailored site within your portfolio. You can set up cross-registration by placing banners within the application, in email communications and on mobile.
Last week, the White Label Dating® Partner team headed to Google HQ to gain access to exclusive insights about the latest Google product updates. This was a particularly momentous visit as it was our first meeting with Google since we became an official Google Partner!
One of the things that sets White Label Dating® apart from its competitors is our account management team. The team of 11 are available seven days a week to support our network of over 1,700 international partners.
It’s always good to hear of handy tools and resources that can help work flow better. This week, I’ve asked the team for their latest tips, help and advice from the World Wide Web, to hopefully save a few minutes of your time!
Advertising (or ad) networks connect advertisers to sites that want to host ads. They give site owners the opportunity to market their sites across a wide portfolio of sites with a high volume of traffic.
Matthew Pitt, Operations Director at White Label Dating® services, gave Mobile Entertainment Magazine his take on how dating businesses can capitalize on the increasing volume of mobile dating traffic.