Topics: Marketing, Blog Article
Topics: Marketing, Blog Article
If you’ve noticed a change in your site's search engine ranking or the traffic it receives, a ...
Topics: Marketing, Blog Article
This blog post was written by Hayley Matthews, Editor-in-Chief at DatingAdvice.com
Topics: Marketing, Blog Article
Spending time developing your SEO strategy is a crucial part to improving your profitability. We’ve ...
Topics: Marketing, Blog Article
Topics: Marketing, Blog Article
Now is the time to be investing in your SEO strategy as having a strong organic ranking will help ...
Topics: Marketing, Blog Article
Topics: Marketing, Blog Article
Google’s Search Console is a free SEO tool that helps you understand how Google crawls, indexes and ...
Topics: Marketing, Blog Article
If you’re working with a small marketing budget, collaborating with bloggers or vloggers can be an ...
Topics: Marketing, Blog Article
From Halloween to Thanksgiving, there are a number of calendar events coming up over the next few ...
Topics: Marketing, Blog Article
Blogs rank among the top five “most trustworthy” sources of information on the internet. This gives ...
Topics: Marketing, Blog Article
The number of active people on social media is growing year on year. This makes platforms such as ...
Topics: Marketing, Blog Article
When building your marketing strategy, it’s important to consider who your audience is. Different ...
Topics: Marketing, Blog Article
Where your ad is shown on the page in relation to other ads is calculated using how much you bid ...
Topics: Marketing, Blog Article
Our commercial team is made up of designers, digital marketers and developers - all experts in ...
Topics: Marketing, Blog Article
With over a billion users, YouTube should not be overlooked as a viable advertising and acquisition ...
Topics: Marketing, Guide
Following on from last week’s advanced PPC tips, we asked some experts for their top tips on how to ...
Topics: Marketing, Guide
Pay per click (PPC) advertising is an effective way of driving traffic to your site. However, as ...
Topics: Marketing, Blog Article
To help you build an effective content marketing strategy, our friends at We Love Dates have shared ...
Topics: Marketing, Blog Article
As a marketer, it’s important to stay up to date with new digital trends, especially when social ...
Topics: Marketing, Blog Article
The SEO periodic table, created by Search Engine Land, is an extremely useful tool in helping ...
Topics: Marketing, Blog Article
Following on from last week’s tips on improving your organic search ranking, here are a few more...
Topics: Marketing, Partners
White Label Dating partner, older-dating.co.uk, recently carried out some research into how the ...
Topics: Marketing, Blog Article
Google has recently removed all PPC ads from the right-hand side of the search engine results page. ...
Topics: Marketing, Blog Article
Although we’ve reached the end of online dating’s busy season, it’s important to remember that ...
Topics: Marketing
Social media trends are constantly changing and there are a number of tools available to help you ...
Topics: Marketing, Blog Article
Through YouTube, Vine, Vimeo and Snapchat, video has quickly become an easily digestible way to ...
Topics: Marketing, Blog Article
91% of smartphone owners have their device within arm's reach 24 hours a day, meaning that ...
Topics: Marketing, Partners
When you’ve successfully launched your first site on the White Label Dating platform, it’s time to ...
Topics: Marketing, Guide
Pay-per-click, or PPC, is an internet advertising model in which you pay online publishers to drive ...
Topics: Marketing, Partners
Earlier this month, Twitter launched a new advertising tool to help brands to extend their presence ...
Topics: Marketing
This year, to capitalise on a time when consumers are more prepared to spend, we’re advising you to ...
Topics: Marketing, Partners, Product Updates
The quality of your traffic can be determined by a number of different factors; the quality of your ...
Topics: Marketing, Product Updates
One of the main reasons members don’t convert from a basic membership to a paying membership is ...
Topics: Marketing
Last week we shared our tips on how to prepare for the uplift in traffic at the busiest time of the ...
Topics: Marketing, Product Updates
We’re about to head into the busiest time of the year for online dating! With a natural uplift in ...
Topics: Marketing
Internal linking is an important SEO tactic, that will also help you optimise your pages for your ...
Topics: Industry, Marketing, Partners
Social media platforms change fast, providing marketers with new opportunities to showcase their ...
Topics: Marketing, Partners
For those of you who have extensive portfolios, it can be really hard to know which sites and ...
Topics: Marketing, Partners, Product Updates
Campaign Tracking is an essential tool to help you measure the success of your marketing campaigns. ...
Topics: Marketing, Partners
With 90% of consumers using a combination of mobile, tablet and desktop devices to complete a ...
Topics: Industry, Marketing, Partners, Product Updates
A good landing page can make your brand attractive to consumers by giving it personality, ...
Topics: Marketing, Product Updates
Staying up to date with the latest trends and technology is crucial if you want to achieve success ...
Topics: Marketing
Before you can launch your first site on the White Label Dating platform, there a few things you ...
Topics: Marketing
With more than 300 million users worldwide and 14 million in the UK, Instagram’s engaged audience ...
Topics: Marketing, Blog Article
Social media channels can help you successfully reach worldwide audiences of all demographics in a ...
Topics: Marketing, Partners
To celebrate the Supreme Court’s ruling to legalise Gay marriage in the USA, we’re offering White ...
Topics: Marketing, Partners
Our May comms campaigns increased conversion by around 50%, after sending member engagement levels ...
Topics: Marketing
From 1st July, Google will change the way that you input tracking information to your ad URLs with ...
Topics: Marketing, Partners
Find out how our comms campaigns performed throughout April, discover who is Partner of the Month ...
Topics: Marketing
If you’re using Twitter to drive traffic and boost brand awareness, the data available in Twitter ...
Topics: Marketing
If you have a low conversion rate and your basic members aren’t upgrading, that’s typically because ...
Topics: Marketing, Partners
Take advantage of the uplift in traffic this bank holiday weekend, and learn how to use ad networks ...
Topics: Marketing, Partners
Ad networks act like a matchmaker between advertisers and those websites wanting to host ads. They ...
Topics: Marketing, Partners
Automating your social media accounts can be tricky thing to master but when you get it right, it ...
Topics: Marketing, Partners
Learn more about our latest comms campaigns and how you can use cross-selling to monetise your ...
Topics: Marketing, Partners
Cross-selling (or cross-registration) is a good way to offer your existing members a targeted ...
Topics: Marketing
Good branding is what makes your brand memorable - it’s what gets people talking. With so many ...
Topics: Marketing, Partners
This week, why not take some time to consider enhancing your marketing strategy, read our guides to ...
Topics: Marketing, Partners
Over the last few months, we’ve noticed an increasing number of partners abandoning traditional ...
Topics: Marketing, Partners
Creating a branded Instagram page could help you build your brand and connect with potential ...
Topics: Marketing, Partners
This week we're unveiling the Partner of the Month, detailing the benefits of good copy and looking ...
Topics: Marketing
Google recently announced that from 21 April, mobile-friendliness will become a stronger ranking ...
Topics: Marketing, Partners
Good copy and strong calls-to-action (CTA) can significantly increase your conversion rate and ...
Topics: Marketing
Utilising Twitter as part of your site’s marketing strategy can help build your brand, reach new ...
Topics: Marketing
If you're using social media marketing to reach potential new members, it's essential that you're ...
Topics: Marketing, Partners
To achieve the maximum conversion rate for your site, it’s essential to utilise landing page split ...
Topics: Marketing, Partners
With around 15 million singles in the UK alone, the Valentine’s Day period is one of the busiest ...
Topics: Industry, Marketing, Partners
Last week, both Sky and TalkTalk announced that their respective online content filtering services ...
Topics: Industry, Marketing
Jo Hardcastle, Business Development Manager at White Label Dating, attended the 2014 National Radio ...
Topics: Industry, Marketing
Next week, Jo Hardcastle, Business Development Manager at White Label Dating, will be heading down ...
Topics: Marketing, Partners
White Label Dating® gold partner, Kevin Gibbons, has recently launched an online ad campaign for ...
Topics: Marketing, Partners
The deadline for the first round of the inaugural UK Dating Awards is approaching! Entries close on ...
Topics: Marketing, Partners
Next month, Platinum and Gold White Label Dating® partners will have the opportunity to hear from ...
Topics: Marketing, Partners
White Label Dating® Silver Partner, Jonathan Bird, has built an impressive social community for his ...
Topics: Marketing, Partners
Whether you’re new to online marketing or you’re an established White Label Dating partner, the ...
Topics: Marketing, Partners
As part of our new series, I took over the White Label Dating® Facebook page last Friday to give an ...
Topics: Marketing, Partners
In an effort to increase web security, Google have updated their search algorithm to take HTTPS ...
Topics: Industry, Marketing
This year sees the launch of the inaugural UK Dating Awards! Enter your sites now.
Topics: Marketing, Partners
A lot of work goes into running a 24 hour dating business. As part of a new series, our team will ...
Topics: Marketing
Cross-registration (or cross-selling) allows you to monetise your existing non-converting traffic ...
Topics: Marketing, Partners
When you work in a world that moves as fast as dating, any tools that could increase your ...
Topics: Marketing, Partners
Nuria Gonzalez, PPC Specialist at White Label Dating®, shares details of a few techniques to ...
Topics: Marketing, Partners
Our latest product update will help you monitor the quality of your traffic sources, so that you ...
Topics: Marketing, Blog Article
Nuria Gonzalez, PPC Specialist at White Label Dating®, shares details of a few techniques to ...
Topics: Industry, Marketing, Partners
Last week, the White Label Dating® Partner team headed to Google HQ to gain access to exclusive ...
Topics: Marketing, Partners
Carl Christensen is the latest White Label Dating® partner to launch a TV advert for his site. The ...
Topics: Marketing, Partners
NEW FEATURES TO BOOST ENGAGEMENT AND REVENUE The White Label Dating® product team have released a ...
Topics: Marketing
One of the things that sets White Label Dating® apart from its competitors is our account ...
Topics: Marketing, Partners
It’s always good to hear of handy tools and resources that can help work flow better. This week, ...
Topics: Marketing, Blog Article
Advertising (or ad) networks connect advertisers to sites that want to host ads. They give site ...
Topics: Marketing, Partners
Over a Bank Holiday weekend, we typically see a significant uplift in traffic. Here are our tip ...
Topics: Marketing
In case you hadn't realised, the Easter Bank Holiday is just three weeks away!
Topics: Marketing, Partners
Why should you launch a niche site? successfully
Topics: Marketing, Partners
The team at White Label Dating® have been busy as ever working on new product developments and ...
Topics: Industry, Marketing
Matthew Pitt, Operations Director at White Label Dating® services, gave Mobile Entertainment ...
Topics: Marketing, Partners
We are delighted to unveil the appointment of our newest Platinum Partner as Plentymore LLP!
Topics: Marketing, Blog Article
We have arranged another exclusive webinar with Google for White Label Dating® partners ...
Topics: Marketing
Christmas and New Year are typically the busiest time in the dating calendar. 2013 was no exception.
Topics: Marketing
As Christmas and New Year approach, it’s important to remember that we are in the middle of the ...
Topics: Marketing
With an increasing number of people making searches on a mobile device, it's important to reach ...
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