Struggling to manage your campaigns? Join Dave Adams, White Label Dating’s Head of Business Development and Account Management, on how to make sense of your mass data to find your diamond in the rough.
Windsor, 6th October: White Label Dating have entered into a strategic agreement with reporo, the SaaS dating provider announced today. As well as driving traffic to White Label Dating’s high converting offers, reporo will also be using their affiliate network to advertise the company’s offers.
Windsor, 26th September: White Label Dating have signed a deal to power online dating services for leading multi-platform publisher, Bauer Media Australia, the company announced today. The publisher plan to initially launch dating sites across established brands, Take 5 (the Australian equivalent of Take A Break) and Yours Magazine.
Windsor, 4th August, 2017: As part of ongoing US expansion, White Label Dating has signed Catholic Online as one of its newest partners. One of the largest content distribution sites for the Catholic faith, Catholic Online will launch CatholicOnline.Singles on the White Label Dating platform to monetise their existing user base while providing their loyal audience with a value added service.
A recent blog post on Econsultancy highlighted a case where Google suspended an AdWords account for violating its misleading or unrealistic promotions site policy. The account was suspended because Google claimed that the testimonials being featured on the site’s landing pages were making misleading claims.
To understand how much you can afford to spend to acquire each basic member, you need to understand what your maximum cost per lead (CPL) is. This will allow you to set your bids at an affordable rate and prevent you from overbidding, helping you achieve your target profit margin. If you spend over your maximum CPL, you’ll lose money on every lead that you buy.
Earlier this month, Google announced that it would be creating a dedicated mobile index. Since over half of Google searches now happen on mobile, the new mobile index will become Google’s primary index.
Earlier this year, Twitter announced that anyone could now apply to be verified on Twitter. Adding a blue ‘verified’ tick to your profile is a signal of authenticity of the page and can help add credibility to your to Twitter page, as well as your brand.
Segmenting traffic by setting up custom ad segments in Google Analytics will allow you to gain further insight into your traffic sources. You’ll be able to identify how different traffic sources are performing and which sources are driving the highest quality traffic to your site. This will allow you to make informed decisions about where to focus your time and spend.