Topics: Partners, Blog Article
Topics: Partners, Blog Article
Topics: Partners, Blog Article
Topics: Partners, Blog Article
Topics: Partners, Blog Article
Topics: Partners, Webinar
Topics: Partners, Blog Article
Topics: Partners, Webinar
Topics: Partners, Blog Article
Topics: Partners, Webinar
Topics: Partners, Blog Article
Struggling to manage your campaigns? Join Dave Adams, White Label Dating’s Head of Business Development and Account Management, on how to make sense of your mass data to find your diamond in the rough.
Topics: Partners, Blog Article
Multi-platform publisher, Bauer Media, launches a brand new dating site on the White Label Dating platform.
Topics: Partners, Webinar
Topics: Partners, Blog Article
Join Dave Adams, White Label Dating's Head of Business Development and Account Management on how to optimise your acquisition strategy to decrease costs and maximise profits.
Topics: Partners, Blog Article
White Label Dating supports Partners with data analysis at member level to decrease CPLs and increase profits through campaign optimisation across each source, campaign and even keyword.
Topics: Partners, Blog Article
White Label dating are providing bespoke reporting to all partners to support campaign optimisation and decrease CPLs using detailed age, gender and device specific data analysis
Topics: Partners, Press Release
Windsor, 1st May 2019: Award-winning dating SaaS platform WhiteLabelDating.com, and Isomob, a UK market leader in online dating technology, announce a new partnership.
Topics: Partners, Blog Article
Cross-selling (also known as cross-registration) allows you to monetise your existing non-converting traffic by offering basic members an alternative and more tailored site within your portfolio.
Topics: Partners, Press Release
Windsor, 19th March: White Label Dating have just launched a bespoke Casual dating site for reality TV star, Holly Hagan.
Topics: Partners, Blog Article
Christmas is just around the corner and at the start of December we’ll be dropping our biggest Christmas giveaway yet.
Topics: Partners, Blog Article
Topics: Partners, Blog Article
Congratulations to our October Partner of the Month - SNRG Ventures!
Topics: Partners, Press Release
Windsor, 6th October: White Label Dating have entered into a strategic agreement with reporo, the SaaS dating provider announced today. As well as driving traffic to White Label Dating’s high converting offers, reporo will also be using their affiliate network to advertise the company’s offers.
Topics: Partners, Press Release
Windsor, 26th September: White Label Dating have signed a deal to power online dating services for leading multi-platform publisher, Bauer Media Australia, the company announced today. The publisher plan to initially launch dating sites across established brands, Take 5 (the Australian equivalent of Take A Break) and Yours Magazine.
Topics: Partners, Blog Article
Congratulations to our September Partner of the Month, Digital Dudes!
Topics: Partners, Press Release
Windsor, 4th August, 2017: As part of ongoing US expansion, White Label Dating has signed Catholic Online as one of its newest partners. One of the largest content distribution sites for the Catholic faith, Catholic Online will launch CatholicOnline.Singles on the White Label Dating platform to monetise their existing user base while providing their loyal audience with a value added service.
Topics: Partners, Blog Article
Congratulations to April’s Partner of the Month, Tip Top Dating!
Topics: Partners, Blog Article
A recent blog post on Econsultancy highlighted a case where Google suspended an AdWords account for violating its misleading or unrealistic promotions site policy. The account was suspended because Google claimed that the testimonials being featured on the site’s landing pages were making misleading claims.
Topics: Partners, Blog Article
Congratulations to this month’s Partner of the Month, Simon Aldous!
Topics: Partners, Blog Article
Congratulations to 2017’s first Partner of the month - David Cliff!
Topics: Partners, Blog Article
Congratulations to this month’s Partner of the Month, Stuart and Iain Murgatroyd!
Topics: Partners, Blog Article
Congratulations to this month’s Partner of the Month, Adaptation Dating!
Topics: Partners, Blog Article
To understand how much you can afford to spend to acquire each basic member, you need to understand what your maximum cost per lead (CPL) is. This will allow you to set your bids at an affordable rate and prevent you from overbidding, helping you achieve your target profit margin. If you spend over your maximum CPL, you’ll lose money on every lead that you buy.
Topics: Partners, Blog Article
Earlier this month, Google announced that it would be creating a dedicated mobile index. Since over half of Google searches now happen on mobile, the new mobile index will become Google’s primary index.
Topics: Partners, Blog Article
If you market your sites on social media channels, it’s important that you stay up to date with their latest trends, developments and updates.
Topics: Partners, Blog Article
Earlier this year, Twitter announced that anyone could now apply to be verified on Twitter. Adding a blue ‘verified’ tick to your profile is a signal of authenticity of the page and can help add credibility to your to Twitter page, as well as your brand.
Topics: Partners, Blog Article
Segmenting traffic by setting up custom ad segments in Google Analytics will allow you to gain further insight into your traffic sources. You’ll be able to identify how different traffic sources are performing and which sources are driving the highest quality traffic to your site. This will allow you to make informed decisions about where to focus your time and spend.
Topics: Partners, Blog Article
Congratulations to this month’s Partner of the Month, David Cliff!
Topics: Partners, Blog Article
To help you understand how to optimise your advertising spend, it’s important to look at the times of day and days of the week when potential members are most likely to register and engage with the platform. Member activity is likely to vary depending on the network and territory.
Topics: Partners, Blog Article
Congratulations to this month’s Partner of the Month, Ryan Nelson!
Topics: Partners, Blog Article
As a dating business owner, you’ve probably thought a lot about how Brexit will impact your business. If - like the majority of our White Label Dating partners - your dating portfolio includes sites in several international territories, you may have also noticed the impact of fluctuating foreign exchange rates.
Topics: Partners, Blog Article
Google have now launched their Expanded Text Ads feature. Although longer ads and double headlines were made available across all devices last week, existing ads written in the previous ad format will continue to run until later this year. This will enable advertisers to run A/B tests that analyse both.
Topics: Partners, Blog Article
Congratulations to this month’s Partner of the Month, Global Radio!
Topics: Partners, Blog Article
Typically over the summer months as people go away on holiday and spend more time away from their computers, conversion and the volume of available traffic can drop.
Topics: Partners, Blog Article
How you deal with a complaint online can have a significant impact on the outcome of the situation. From time to time, it’s natural that you won’t make every customer happy which could lead to them writing a negative review online. When this happens, it’s important to remain calm and assess the situation carefully.
Topics: Partners, Blog Article
Congratulations to June’s Partner of the Month, Adrian Atkinson!
Topics: Partners, Guide
Campaign Tracking is an essential tool that allows you to monitor the performance of your sites and analyse your return on investment. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.
Topics: Partners, Guide
It’s important to know how your sites are performing at all times. You can understand this by looking at your key metrics regularly. This will help you identify which sites are performing well, so that you can allocate your marketing budget to the best performing sites and spend less on the ones that aren’t performing as well.
Topics: Partners, Guide
Topics: Partners, Blog Article
The most effective way to optimise for mobile is by implementing a responsive website design. A responsive design is one that adapts to the screen it is being used on, regardless of device and screen size.
Topics: Partners, Blog Article
Getting your landing page right is important. It’s an opportunity to reinforce your brand values and prove to consumers that your site is trustworthy. There are many ways you can look to improve your landing pages from analysing competitor sites to researching marketing trends.
Topics: Partners, Blog Article
To help marketers succeed in a mobile-first world where over half of searches now happen on mobile, Google recently revamped AdWords with a mobile-first approach.
Topics: Partners, Blog Article
On Tuesday 24th May, we held an exclusive webinar for White Label Dating partners. Led by Premium Partner Manager, Chris Bullen, the webinar focused on how to use heatmapping software to understand in-page user behaviour and improve improve your conversion rate.
Topics: Partners, Blog Article
Our Campaign Tracking tool is essential when it comes to analysing how your advertising campaigns are performing.
Topics: Partners
The price of a membership is one of the factors that will influence whether a member is going to purchase a subscription to your site or not. By testing your price points regularly, you will gain more insight into how much members are willing to pay for memberships and which price points they see as good value.
Topics: Partners, Press Release
1st April 2016, London: Since January 2016 award-winning platform, White Label Dating, has signed a record number of new partners. This is includes a number of new partners who have transferred their portfolios to the platform having been dissatisfied with other dating providers.
Topics: Partners, Blog Article
An increasing number of consumers are using social media to connect with brands and more than a third of people now use social media to escalate a complaint. Dealing with a complaint properly can drive brand loyalty, and as a result complaint handling is becoming an increasingly important part of brand marketing.
Topics: Marketing, Partners
White Label Dating partner, older-dating.co.uk, recently carried out some research into how the over 40s use online dating sites. Here are some of their key findings, paired with our advice on how to use this information to successfully target this demographic.
Topics: Partners, Blog Article
We’re pleased to announce that February’s Partner of the Month is Simon Aldous - congratulations Simon!
Topics: Marketing, Partners
When you’ve successfully launched your first site on the White Label Dating platform, it’s time to start marketing. Your marketing strategy will depend on your site, audience, domain and budget so be sure to take all of these factors into account.
Topics: Partners, Blog Article
We’re thrilled to announce that Ed & Annie Hunte have been crowned as 2016's first Partner of the Month - congratulations!
Topics: Marketing, Partners
Earlier this month, Twitter launched a new advertising tool to help brands to extend their presence across Twitter. The new ad format makes it even easier for consumers to engage with and spread a brand’s campaign message.
Topics: Partners, Press Release
London, 12th January 2015: Nationally syndicated radio show Slow Jams chose White Label Dating as a strategic partner to launch their first online dating site, slowjamslove.com, the company announced today. The site will provide a third party revenue stream for Slow Jams by increasing brand equity and monetising their 2.5 million weekly listeners.
Topics: Marketing, Partners, Product Updates
The quality of your traffic can be determined by a number of different factors; the quality of your campaigns, your landing pages and the approach you take to targeting your traffic, for example, via keywords or niching your campaigns to specific territories. The source of your traffic also plays a part, however, your approach is vital in getting your traffic to convert.
Topics: Partners, Press Release
London, 22nd December 2015: Radio group Communicorp One chose White Label Dating to power their first fully-branded online dating site for Ireland’s largest independent radio station, Today FM, the company announced today. The partnership will serve as a proven third party revenue stream for Communicorp One, as well as an engaging extension of the Today FM brand.
Topics: Partners
To help you get started with launching your own online dating business, here’s a rundown of everything you need to know about operating a White Label Dating site.
Topics: Partners
Creating a CNAME record is a way to provide visitors to your site with a seamless user experience, by showing them your URL, instead of ours, as they travel around the site. You'll need to set-up a CNAME to run a site on the White Label Dating platform.
Topics: Partners, Product Updates
We’re excited to let you know that we’ve enhanced our White Label Dating Campaign Tracking tool!
Topics: Partners, Product Updates
At White Label Dating, we’re committed to offering our partners the best tools to grow their online dating businesses. That’s why we held the first in a series of workshops hosted by our internal optimisation team, WALDO, this week.
Topics: Partners
Price is often one of the main contributing factors that can make or break whether a member upgrades and takes out a subscription. Whether you’re a new partner or an experienced partner, regular price testing will give you insight into the market and help you understand what members are prepared to pay.
Topics: Industry, Marketing, Partners
Social media platforms change fast, providing marketers with new opportunities to showcase their creativity and show that they are on top of the latest trends.
Topics: Partners, Product Updates
When you set up a site on the White Label Dating platform, you have the option to create a niche dating site. There are a number of reasons you might choose to set up a niche site, with the most important being lower acquisition costs and a higher propensity to convert.
Topics: Marketing, Partners
For those of you who have extensive portfolios, it can be really hard to know which sites and brands to invest your time in to achieve a good return on investment.
Topics: Marketing, Partners, Product Updates
Campaign Tracking is an essential tool to help you measure the success of your marketing campaigns. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.
Topics: Marketing, Partners
With 90% of consumers using a combination of mobile, tablet and desktop devices to complete a purchase, putting accurate tracking in place is really important for advertisers.
Topics: Industry, Marketing, Partners, Product Updates
A good landing page can make your brand attractive to consumers by giving it personality, highlighting its quality and allowing you to communicate with new visitors. Whilst the post-registration/login area of the site is designed and hosted by White Label Dating, landing page design is the responsibility of the individual partner.
Topics: Partners
Choosing the right brand and domain is important when you set up your first White Label Dating site. If you get the domain right, the opportunities for growth, expansion and higher revenue generation are much wider.
Topics: Partners
When it comes to landing page design, there are no real rules. However, there are a few essential elements that you should include if you want to create a high-converting landing page.
Topics: Marketing, Partners
To celebrate the Supreme Court’s ruling to legalise Gay marriage in the USA, we’re offering White Label Dating partners a 75% revenue share for three months on all Gay sites launched by 7th August.
Topics: Marketing, Partners
Our May comms campaigns increased conversion by around 50%, after sending member engagement levels sky high. Read on to learn more and to find out how to avoid common remarketing mistakes.
Topics: Marketing, Partners
Find out how our comms campaigns performed throughout April, discover who is Partner of the Month and learn how to boost your conversion rates…
Topics: Partners, Blog Article
Congratulations to Simon Aldous who is May’s Partner of the Month!
Topics: Partners
Remarketing (retargeting) is a way of targeting visitors who visit your site and then leave without converting and registering. It works using a simple javascript tracking pixel which attaches a cookie to every visitor’s browser. This cookie enables you to ‘follow’ potential customers across the Internet as they continue browsing, giving you a chance to reconnect with them, using Display Ads across specified ad networks.
Topics: Partners, Press Release
Windsor/London, 6 May 2015: Award-winning online dating platform, White Label Dating, are offering all DIY Dating partners an exclusive 100% revenue share and up to £1,000 bounty when they transfer their portfolio to the White Label Dating platform by 31st May.*
Topics: Marketing, Partners
Take advantage of the uplift in traffic this bank holiday weekend, and learn how to use ad networks as a successful traffic source. Read on for more!
Topics: Marketing, Partners
Ad networks act like a matchmaker between advertisers and those websites wanting to host ads. They enable you to market your dating sites across a high volume of traffic. Here’s our beginner’s guide to making the most of this traffic source.
Topics: Marketing, Partners
Automating your social media accounts can be tricky thing to master but when you get it right, it can be an effective way of growing your community and driving traffic to your site. To help you get started, we created a best practice guide for any partners who are considering using this as part of their social media strategy.
Topics: Marketing, Partners
Learn more about our latest comms campaigns and how you can use cross-selling to monetise your non-converting traffic. Read on for more!
Topics: Marketing, Partners
Cross-selling (or cross-registration) is a good way to offer your existing members a targeted alternative site, giving them a second opportunity to convert while remaining within your portfolio.
We've limited your results to 9 pages as there were too many to show.
View everything