Struggling to manage your campaigns? Join Dave Adams, White Label Dating’s Head of Business Development and Account Management, on how to make sense of your mass data to find your diamond in the rough.
Windsor, 6th October: White Label Dating have entered into a strategic agreement with reporo, the SaaS dating provider announced today. As well as driving traffic to White Label Dating’s high converting offers, reporo will also be using their affiliate network to advertise the company’s offers.
Windsor, 26th September: White Label Dating have signed a deal to power online dating services for leading multi-platform publisher, Bauer Media Australia, the company announced today. The publisher plan to initially launch dating sites across established brands, Take 5 (the Australian equivalent of Take A Break) and Yours Magazine.
Windsor, 4th August, 2017: As part of ongoing US expansion, White Label Dating has signed Catholic Online as one of its newest partners. One of the largest content distribution sites for the Catholic faith, Catholic Online will launch CatholicOnline.Singles on the White Label Dating platform to monetise their existing user base while providing their loyal audience with a value added service.
A recent blog post on Econsultancy highlighted a case where Google suspended an AdWords account for violating its misleading or unrealistic promotions site policy. The account was suspended because Google claimed that the testimonials being featured on the site’s landing pages were making misleading claims.
To understand how much you can afford to spend to acquire each basic member, you need to understand what your maximum cost per lead (CPL) is. This will allow you to set your bids at an affordable rate and prevent you from overbidding, helping you achieve your target profit margin. If you spend over your maximum CPL, you’ll lose money on every lead that you buy.
Earlier this month, Google announced that it would be creating a dedicated mobile index. Since over half of Google searches now happen on mobile, the new mobile index will become Google’s primary index.
Earlier this year, Twitter announced that anyone could now apply to be verified on Twitter. Adding a blue ‘verified’ tick to your profile is a signal of authenticity of the page and can help add credibility to your to Twitter page, as well as your brand.
Segmenting traffic by setting up custom ad segments in Google Analytics will allow you to gain further insight into your traffic sources. You’ll be able to identify how different traffic sources are performing and which sources are driving the highest quality traffic to your site. This will allow you to make informed decisions about where to focus your time and spend.
To help you understand how to optimise your advertising spend, it’s important to look at the times of day and days of the week when potential members are most likely to register and engage with the platform. Member activity is likely to vary depending on the network and territory.
As a dating business owner, you’ve probably thought a lot about how Brexit will impact your business. If - like the majority of our White Label Dating partners - your dating portfolio includes sites in several international territories, you may have also noticed the impact of fluctuating foreign exchange rates.
Google have now launched their Expanded Text Ads feature. Although longer ads and double headlines were made available across all devices last week, existing ads written in the previous ad format will continue to run until later this year. This will enable advertisers to run A/B tests that analyse both.
How you deal with a complaint online can have a significant impact on the outcome of the situation. From time to time, it’s natural that you won’t make every customer happy which could lead to them writing a negative review online. When this happens, it’s important to remain calm and assess the situation carefully.
Campaign Tracking is an essential tool that allows you to monitor the performance of your sites and analyse your return on investment. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.
It’s important to know how your sites are performing at all times. You can understand this by looking at your key metrics regularly. This will help you identify which sites are performing well, so that you can allocate your marketing budget to the best performing sites and spend less on the ones that aren’t performing as well.
The most effective way to optimise for mobile is by implementing a responsive website design. A responsive design is one that adapts to the screen it is being used on, regardless of device and screen size.
Getting your landing page right is important. It’s an opportunity to reinforce your brand values and prove to consumers that your site is trustworthy. There are many ways you can look to improve your landing pages from analysing competitor sites to researching marketing trends.
On Tuesday 24th May, we held an exclusive webinar for White Label Dating partners. Led by Premium Partner Manager, Chris Bullen, the webinar focused on how to use heatmapping software to understand in-page user behaviour and improve improve your conversion rate.
The price of a membership is one of the factors that will influence whether a member is going to purchase a subscription to your site or not. By testing your price points regularly, you will gain more insight into how much members are willing to pay for memberships and which price points they see as good value.
1st April 2016, London: Since January 2016 award-winning platform, White Label Dating, has signed a record number of new partners. This is includes a number of new partners who have transferred their portfolios to the platform having been dissatisfied with other dating providers.
An increasing number of consumers are using social media to connect with brands and more than a third of people now use social media to escalate a complaint. Dealing with a complaint properly can drive brand loyalty, and as a result complaint handling is becoming an increasingly important part of brand marketing.
White Label Dating partner, older-dating.co.uk, recently carried out some research into how the over 40s use online dating sites. Here are some of their key findings, paired with our advice on how to use this information to successfully target this demographic.
When you’ve successfully launched your first site on the White Label Dating platform, it’s time to start marketing. Your marketing strategy will depend on your site, audience, domain and budget so be sure to take all of these factors into account.
Earlier this month, Twitter launched a new advertising tool to help brands to extend their presence across Twitter. The new ad format makes it even easier for consumers to engage with and spread a brand’s campaign message.
London, 12th January 2015: Nationally syndicated radio show Slow Jams chose White Label Dating as a strategic partner to launch their first online dating site, slowjamslove.com, the company announced today. The site will provide a third party revenue stream for Slow Jams by increasing brand equity and monetising their 2.5 million weekly listeners.
The quality of your traffic can be determined by a number of different factors; the quality of your campaigns, your landing pages and the approach you take to targeting your traffic, for example, via keywords or niching your campaigns to specific territories. The source of your traffic also plays a part, however, your approach is vital in getting your traffic to convert.
London, 22nd December 2015: Radio group Communicorp One chose White Label Dating to power their first fully-branded online dating site for Ireland’s largest independent radio station, Today FM, the company announced today. The partnership will serve as a proven third party revenue stream for Communicorp One, as well as an engaging extension of the Today FM brand.
Creating a CNAME record is a way to provide visitors to your site with a seamless user experience, by showing them your URL, instead of ours, as they travel around the site. You'll need to set-up a CNAME to run a site on the White Label Dating platform.
At White Label Dating, we’re committed to offering our partners the best tools to grow their online dating businesses. That’s why we held the first in a series of workshops hosted by our internal optimisation team, WALDO, this week.
Price is often one of the main contributing factors that can make or break whether a member upgrades and takes out a subscription. Whether you’re a new partner or an experienced partner, regular price testing will give you insight into the market and help you understand what members are prepared to pay.
When you set up a site on the White Label Dating platform, you have the option to create a niche dating site. There are a number of reasons you might choose to set up a niche site, with the most important being lower acquisition costs and a higher propensity to convert.
Campaign Tracking is an essential tool to help you measure the success of your marketing campaigns. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.
A good landing page can make your brand attractive to consumers by giving it personality, highlighting its quality and allowing you to communicate with new visitors. Whilst the post-registration/login area of the site is designed and hosted by White Label Dating, landing page design is the responsibility of the individual partner.
Choosing the right brand and domain is important when you set up your first White Label Dating site. If you get the domain right, the opportunities for growth, expansion and higher revenue generation are much wider.
Windsor/London, 6 May 2015: Award-winning online dating platform, White Label Dating, are offering all DIY Dating partners an exclusive 100% revenue share and up to £1,000 bounty when they transfer their portfolio to the White Label Dating platform by 31st May.*
Ad networks act like a matchmaker between advertisers and those websites wanting to host ads. They enable you to market your dating sites across a high volume of traffic. Here’s our beginner’s guide to making the most of this traffic source.
Automating your social media accounts can be tricky thing to master but when you get it right, it can be an effective way of growing your community and driving traffic to your site. To help you get started, we created a best practice guide for any partners who are considering using this as part of their social media strategy.