Resources

Inside White Label Dating

/ Product Updates

  • Topics: Industry, Product Updates, Video

    The Inside Track - April 2020

    3 April, 2020
  • Topics: Product Updates, Blog Article

    The importance of complying with Google's updated EU User Consent Policy

    26 March, 2020
  • Topics: Industry, Product Updates, Video

    The Inside Track - March 2020

    10 March, 2020
  • Topics: Product Updates, Blog Article

    We've enhanced our Postback Tracking tool!

    13 February, 2020
  • Topics: Product Updates, Blog Article

    Google's BERT update and what this means for SEO

    6 November, 2019
  • Topics: Product Updates, Blog Article

    WLD are ready for 3D Secure 2

    12 September, 2019
  • Topics: Product Updates, Blog Article

    Take advantage of our WLD Design Tool

    24 June, 2019

    More and more of our partners are launching sites on the White Label Dating Design Tool and we’re confident that these tried and tested templates are a contributing factor to our recent enhanced platform performance.

  • Topics: Product Updates, Blog Article

    New Anti-Bot Technology Deployed

    22 February, 2019
  • Topics: Product Updates, Blog Article

    New design features for your landing pages

    21 September, 2016

    A few months ago we introduced PT Engine, an all-in-one analytics tool that lets you see exactly what your users are doing on the page. The aim was to provide you with more information about how people are using your site.

  • Topics: Marketing, Partners, Product Updates

    How to acquire quality traffic

    8 January, 2016

    The quality of your traffic can be determined by a number of different factors; the quality of your campaigns, your landing pages and the approach you take to targeting your traffic, for example, via keywords or niching your campaigns to specific territories. The source of your traffic also plays a part, however, your approach is vital in getting your traffic to convert.

  • Topics: Marketing, Product Updates

    How to increase your conversion rate

    17 December, 2015

    One of the main reasons members don’t convert from a basic membership to a paying membership is because poor quality traffic is being driven to your site. By providing high quality advertising to the right people in the right places, members will be more likely to pay for the service.

  • Topics: Partners, Product Updates

    Enhancements to Campaign Tracking!

    7 December, 2015

    We’re excited to let you know that we’ve enhanced our White Label Dating Campaign Tracking tool!

  • Topics: Partners, Product Updates

    Lessons from our design optimisation workshop

    4 December, 2015

    At White Label Dating, we’re committed to offering our partners the best tools to grow their online dating businesses. That’s why we held the first in a series of workshops hosted by our internal optimisation team, WALDO, this week.

  • Topics: Marketing, Product Updates

    Tips from White Label Dating on how to prepare your Christmas campaigns!

    1 December, 2015

    We’re about to head into the busiest time of the year for online dating! With a natural uplift in traffic running from December until the end of February, it’s essential that you start preparing your christmas campaigns now to take advantage!

  • Topics: Partners, Product Updates

    Why you should set up a niche site

    13 November, 2015

    When you set up a site on the White Label Dating platform, you have the option to create a niche dating site. There are a number of reasons you might choose to set up a niche site, with the most important being lower acquisition costs and a higher propensity to convert.

  • Topics: Marketing, Partners, Product Updates

    How to use Campaign Tracking

    6 November, 2015

    Campaign Tracking is an essential tool to help you measure the success of your marketing campaigns. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.

  • Topics: Industry, Marketing, Partners, Product Updates

    How to find a good freelance designer or developer

    30 October, 2015

    A good landing page can make your brand attractive to consumers by giving it personality, highlighting its quality and allowing you to communicate with new visitors. Whilst the post-registration/login area of the site is designed and hosted by White Label Dating, landing page design is the responsibility of the individual partner.

  • Topics: Marketing, Product Updates

    Useful tools for White Label Dating partners

    12 October, 2015

    Staying up to date with the latest trends and technology is crucial if you want to achieve success with your digital marketing campaigns. We’ve put together a list of useful tools that we think could support your existing digital marketing strategies.

  • Topics: Product Updates

    Product update: US interests, Profile Wizard and verification

    12 February, 2015

    Here’s what our development team are working on at the moment…

  • Topics: Partners, Product Updates

    Latest stage of White Label Dating® expansion sees new US headquarters in Boston

    9 January, 2015

     White Label Dating®, the world’s leading online dating platform, today announce the opening of new US headquarters in the heart of Boston, MA, as part of their continued US expansion. The company will also maintain its well-established base in San Francisco.

  • Topics: Partners, Product Updates

    Product update: profile experience, payments and Scamalytics

    3 December, 2014

    Here’s what our development team are working on at the moment…

  • Topics: Partners, Product Updates

    Optimising your sites ahead of Christmas

    28 November, 2014

    During last year’s festive period, sites on the White Label Dating network typically saw a 20% increase in basic registrations and a 15% increase in revenue. Partner Manager, Sarah Iles, tells you how to capitalise on the uplift in demand - a few design tweaks might just help you do it.

  • Topics: Partners, Product Updates

    Product update: Profile Wizard, payments and refining our accuracy

    19 November, 2014

    Here’s what our development team are working on at the moment…

  • Topics: Product Updates

    Product update: profile experience, payments and Scamalytics

    3 November, 2014

    Here’s what our development team are working on at the moment…

  • Topics: Partners, Product Updates

    Product update: Profile Wizard, email pipeline and the profile experience

    10 October, 2014

    Short but sweet this week, here are the highlights of what our development team have been working on!

  • Topics: Partners, Product Updates

    Product update: Spotlight Bar, Profile Wizard and ‘Looking For’

    22 September, 2014

    Here’s what our development team are working on at the moment…

  • Topics: Partners, Product Updates

    Why communication is key for development

    17 September, 2014

    The thing about agile is that to do it properly, we need to be... agile! A one size fits all approach just doesn’t work. That means adapting textbook practices to suit the needs of your own development team and the wider business. The Agile Manifesto and principles are guidelines which help us ensure we’re practicing good Scrum. But how the values are implemented differ from business to business and even from team to team.

  • Topics: Product Updates

    Product update: Spotlight Bar, Profile Wizard and Introductions on Mobile

    10 September, 2014

    Here’s what our development team are working on at the moment…

  • Topics: Partners, Product Updates

    Using velocity to boost our accuracy

    22 August, 2014

    We’re always exploring ways to enhance our platform and keep our partners in the loop about the changes we’re making to help them grow their dating businesses. That’s why we use velocity as part of our Agile process.

  • Topics: Partners, Product Updates

    Product update: Profile Wizard and launch of the Spotlight Bar

    13 August, 2014

    Here’s what our development team are working on at the moment...

  • Topics: Partners, Product Updates

    Product update: Spotlight bar, Introductions on mobile and more

    28 July, 2014

    Here’s what our product team are working on at the moment…

  • Topics: Product Updates

    Product updates: New reports and features

    14 July, 2014

    Here’s what our development team are working on at the moment…

  • Topics: Partners, Product Updates

    Product updates: Navigation, migration and legislation

    1 July, 2014

    Following our last post, we have made additional updates to our payment pages and terms and conditions, as well as moving forward with implementing Google Analytics Universal and adding new features to the front-end of White Label Dating® sites.

  • Topics: Partners, Product Updates

    How our development team deal with emergencies

    23 June, 2014

    Being champion sprinters is one thing but how do we also make sure we remain flexible and quick to adapt to the changing needs of the our members and our partners?

  • Topics: Product Updates

    Product update: Payments, security and conversion rates

    9 June, 2014

    The latest enhancements to the White Label Dating® platform include updates to our payment page, efforts to increase conversion rates, and steps to improve reporting capabilities.

  • Topics: Partners, Product Updates

    The live support team: giving a helping hand to our members

    28 May, 2014

    At the end of 2013, we started an experimental trial using live chat software with our customers on a selected number of sites. This allows a website visitor to communicate in real time with a member of staff to help answer any immediate questions. It was well received by users and helped address their questions regarding the various payment options, which lead to higher conversions. Investing in one of these products and the staff needed to support it is a fairly major consideration, but after trying different products and undertaking analysis of the impact and results, it was clear - live chat was the future. As a consequence, we appointed Alex Basheer in January, who had been one of the stars of the Retention team, to set up, hire and manage our team of Live Support Representatives, and we subsequently rolled out the live chat function across the full network of sites.

  • Topics: Product Updates

    Product update: Verification, deliverability, and member engagement

    13 May, 2014

    As our top tier partners heard at last week’s mid-year conference, the White Label Dating® development team have been working hard to enhance our core dating product and improve your revenue over the past few weeks. Here’s what they’re working on at the moment.

  • Topics: Partners, Product Updates

    How our development team are becoming champion sprinters

    29 April, 2014

    In August 2013, we took our first steps in implementing an Agile development process to allow us to keep up with the demands of our future vision for White Label Dating® by delivering projects more efficiently. The benefits to date have been significant.

  • Topics: Product Updates

    Product update: Reducing chargebacks and increasing conversion

    17 April, 2014

    Over the past few weeks, our teams have been working to reduce the number of chargebacks your sites receive. They’ve also been putting a lot of energy into increasing conversion rates with a number of new initiatives.

  • Topics: Product Updates

    OpenSSL security vulnerability

    8 April, 2014

    You may have heard in the news about ‘the Heartbleed bug’ - a serious vulnerability in the popular OpenSSL cryptographic software library.

  • Topics: Product Updates

    Product updates: Enhancing payments and profiles

    18 March, 2014

    We’re working on a few big projects at the moment, most of which we told you about in our last product update. For that reason, today's post is short but sweet.

  • Topics: Product Updates

    Product update: Verification, live chat and user engagement

    3 March, 2014

    From increasing email verification rates, to adding new payment methods, to increasing site engagement, the White Label Dating® services development team are as busy as ever! Here’s what we’re working on at the moment.

  • Topics: Partners, Product Updates

    Looking after our customers: The busy season

    27 February, 2014

    Christmas and New Year are far behind us and as we move further into 2014, we’re reviewing how our team performed over online dating’s busiest period of the year. As always, our customer care team kicked off the year with a bang.

  • Topics: Product Updates

    Valentine’s Day success!

    19 February, 2014

    Valentine’s day is always one of the biggest times of the year for the dating industry! With an increasing numbers of singles heading online, our campaigns stepped it up a notch ahead of the big day.

  • Topics: Product Updates

    Product update: Verification and mobile

    17 February, 2014

    Here’s what our development team are working on to enhance White Label Dating® services at the moment.

  • Topics: Product Updates

    Introducing product updates

    3 February, 2014

    We’re launching a new series of fortnightly product updates to tell you what we’re working on to enhance our platform and enrich both user experience and revenue.

  • Topics: Product Updates, Press Release

    Global Personals partner with Scamalytics to present unified front against online fraud

    19 December, 2013

    Windsor/London, 19 December 2013: Global Personals Ltd, parent company of WhiteLabelDating.com and one of the world’s largest privately owned online dating and digital media companies, announce the initial results of their partnership with scammer detection software provider, Scamalytics.

  • Topics: Marketing, Product Updates

    How to effectively optimise ads for the Christmas period

    29 November, 2013

    As we highlighted in the first of our Christmas blog series, Christmas and New Year are one of the busiest times in the dating calendar! With more people away from work and making New Year’s resolutions to kick-start their love lives, there is typically a huge spike in online dating searches and thus, traffic.

  • Topics: Partners, Product Updates

    New reporting enhancements in the WLD Partner Portal

    13 November, 2013

    It’s now very rare that any WhiteLabelDating.com partner has just one or two sites in their portfolio. Across the seven territories and multiple niches our platform offers, partners are continuously growing their dating businesses to monetise new markets.

  • Topics: Product Updates

    Looking after our customers

    30 October, 2013

    As the UK’s largest online dating service provider, we take the safety and security of members very seriously. Our approach to online dating safety is three-fold: we implement moderation, member support and safety guidance. Collectively these processes work to monitor and remove disreputable members from our platform to protect the safety of our consumers.

  • Topics: Product Updates

    Please read: Important tech update

    25 October, 2013

    Our technical team are dedicated to providing our members with the very best user experience.

  • Topics: Partners, Product Updates

    Our latest tech updates to boost your revenue

    11 October, 2013

    Our development team are constantly working to enhance our platform, building features to boost your revenue. Read on for our latest tech updates...

  • Topics: Product Updates

    Important tech updates

    17 September, 2013

    Please read on for important tech updates to the WhiteLabelDating.com platform.

  • Topics: Industry, Product Updates

    10 years of business success in numbers

    28 August, 2013

    So we’ve been doing this ten years now. Ten. Whole. Years. Wow that’s a long time.

  • Topics: Product Updates

    The latest technical developments on our platform

    23 August, 2013

    With 30 projects on our radar, the project management team is a whirlwind of activity. Today on the blog, I’m going to talk you through two of the key projects that we’re currently working on at Global Personals.

  • Topics: Marketing, Partners, Product Updates

    Exciting new update! Plus urgent number change

    2 August, 2013

    We have a great new tech launch to fill you in on, plus we’ve changed our customer care numbers - read on for more info...

  • Topics: Product Updates

    Urgent: Changes to Customer Care phone numbers

    26 July, 2013

    We’re continuously evolving the technology that we use to ensure our members have the best possible online dating experience and our expert customer care team are a key part of that.

  • Topics: Marketing, Partners, Product Updates

    Optimising site performance

    4 June, 2013

    Last week, I gave you an introduction to niching and told you how to optimise your site with the WhiteLabelDating.com Campaign Tracking tool for maximum performance. Now I’m going to tell you more about how you can further optimise your campaigns.

  • Topics: Marketing, Product Updates

    An introduction to cross-selling and site optimisation

    30 May, 2013

    So you launched your first site on the WhiteLabelDating.com platform and now you’re looking for opportunities to further monetise your members. Creating and cross-selling niche sites within your portfolio is a great way to keep members satisfied whilst containing them within your brand, but you also need to closely monitor their success.

  • Topics: Marketing, Partners, Product Updates

    Are you ready for the Bank Holiday weekend?

    22 May, 2013

    The Bank Holiday weekend is fast approaching, and with it comes the inevitable increase in traffic that dating sites typically experience.

  • Topics: Marketing, Product Updates

    The May Mid-monther

    17 May, 2013

    Welcome to our mid-monther- a round up of all the latest news and updates direct from WhiteLabelDating.com HQ...

  • Topics: Partners, Product Updates

    Meet our Business Development Executive

    15 May, 2013

    Giving our employees the opportunity to develop their careers but also move across the business if a position comes up for the right candidate, is important to us. Business Development Executive and one time Customer Retention Executive, Mav, shares his thoughts on the new role.

  • Topics: Industry, Product Updates

    Ranking 40th in The Sunday Times Profit Track 100

    19 April, 2013

    Global Personals Ltd, parent company of WhiteLabelDating.com, has been ranked 40th place in The Sunday Times Profit Track 100 - the league table that recognises Britain's 100 private companies with the fastest-growing profits, based on their latest 3 years of available audited accounts.

  • Topics: Product Updates

    Easter news plus an exciting tech launch

    25 March, 2013

    With Easter just around the corner, we share some helpful advice to help you prepare plus announce the exciting launch of the ‘Profile Wizard’...

  • Topics: Industry, Product Updates

    Announcing our Customer Charter launch

    18 March, 2013

    In February, we launched our Customer Charter. Read on to find out what that means for you.

  • Topics: Product Updates, Blog Article

    New Tech update & important Checklist

    25 January, 2013

    What a busy January - 2013 has certainly kicked off at full throttle! We have a great new update to tell you about plus an important checklist to help you keep on track with the latest partner requirements.

  • Topics: Product Updates, Press Release

    WhiteLabelDating.com Launches Mobile Dating Platform

    22 March, 2012

    - Cloud-based platform boosts dating member sign-ups -

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