Topics: Partners, Guide
Campaign Tracking is an essential tool that allows you to monitor the performance of your sites and analyse your return on investment. You can find this tool on your main dashboard when you log in to the White Label Dating Partner Portal.
Topics: Partners, Guide
It’s important to know how your sites are performing at all times. You can understand this by looking at your key metrics regularly. This will help you identify which sites are performing well, so that you can allocate your marketing budget to the best performing sites and spend less on the ones that aren’t performing as well.
Topics: Platform, Guide
It’s important to know how your sites are performing at all times. You can understand this by looking at your key metrics regularly. This will help you identify which sites are performing well, so that you can allocate your marketing budget to the best performing sites and spend less on the ones that aren’t performing as well.
Topics: Partners, Guide
Topics: Marketing, Guide
Following on from last week’s advanced PPC tips, we asked some experts for their top tips on how to drive high quality traffic to your site through PPC. Here’s some of their advice...
Topics: Marketing, Guide
Pay per click (PPC) advertising is an effective way of driving traffic to your site. However, as well as driving large volumes of traffic, you want to ensure that you’re driving high quality users to your site.
Topics: Marketing, Guide
Pay-per-click, or PPC, is an internet advertising model in which you pay online publishers to drive traffic to your site, often by bidding on keywords or key terms. Google’s sponsored ad sections are a good example of where you might set up a PPC campaign to increase the volume of traffic being driven to your landing page. PPC should be an essential part of your overall marketing strategy for your dating site.
Topics: Marketing, Guide
Right now, cross-sell dominates my day. Many of my partners now look at this as a priority because it’s a revenue boosting strategy that requires minimal input from you.
Topics: Marketing, Guide
Google recently launched ‘Enhanced Campaigns’, an upgrade to Google AdWords dubbed the first step to improving and simplifying marketing in a multi-device world.