16 January, 2020

Here's what you need to know about Google's January 2020 Core Update

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Google recently announced its first broad core algorithm update of the year, the January 2020 Core Update, focusing on the relevance and the quality of Google search results by enhancing its E-A-T (Expertise, Authoritativeness and Trustworthiness) ranking factors - three things your dating business needs to consider if you want to rank highly on a Search Engine Result Page (SERP).

Each year, Google rolls out close to a thousand algorithm updates - most with little noticeable change. However, Google makes significant and broad changes to its algorithms and systems every few months. These are at the heart of the ranking algorithm and designed to improve the relevance and authoritative content to searchers. 

It is vital for webmasters and digital marketers across all industries to be aware of these updates as they may explain changes to your organic rankings. Here’s a reminder of how to improve your content and what you should ask yourself.

How to improve your content

As Google is putting more emphasis on user experience, you’ll want to ensure your content is trustworthy, relevant and answers the questions posed, to rank highly with Google’s Page Quality standards. Websites with high quality and relevant content will be favoured by Google therefore it’s vital that your content is of a standard to be perceived of value to the search. 

Here are just a few questions Google suggests considering regarding the following aspects: 

Content & Quality: Does the headline and/or page title provide a descriptive, helpful summary of the content?

Presentation & Production: Does content display well for mobile devices when viewed on them?

Competitive comparison: Does the content provide substantial value when compared to other pages in search results?

By providing an honest assessment and offering the best content you can you’ll quickly benefit from the new January 2020 Core Update.

If you have any questions about how the Google January 2020 Core Update will impact your sites, speak to your account manager or reach out to partnersupport@whitelabeldating.com today!

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