3 September, 2019

Improve your landing page conversion rate with A/B testing

Improve your homepage and boost your ‘click to registration rate’ by testing your landing page components.

A/B testing, also known as split testing, is a method that consists of comparing two versions of a webpage against each other to determine which one performs better. With knowledge of how your traffic is behaving on your website, you can evolve it to help you achieve a better ‘click to registration’ rate.

A/B testing has a multitude of benefits, depending on what it is you decide to test. Testing variations of your landing page is valuable to a business because it’s low in cost but high in reward.

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So, how does A/B testing work?

You need to create two different versions of your landing page with changes to a single variable. When making changes it’s important to only focus on one change at a time. This way you can see which changes cause the change, if any. Whether this is a positive or negative change it will guide your strategy and next landing page amendment.

It’s crucial not to make assumptions about what people like and what makes them click. One incorrect assumption could easily misguide other parts of your strategy.

Your A/B testing should run for at least 5 days, however, Google will tell you when it thinks it knows which variant is performing better.

If partners know how users are behaving on the platform as a result of split testing, at no extra cost, the opportunity to maximise conversion is an exciting prospect.

If you’d like to start improve your landing page get in touch with your account manager today or reach out to partnersupport@whitelabeldating.com.

 

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