If your website is no longer reaching its potential, then it might be time for a redesign.
Although redesigns can be expensive, it’s a better option than bleeding money year after year with an inefficient website.
When redesigning your site, it’s important you avoid the pitfalls that can severely hamper your SEO. To help you do this, here’s my website redesign SEO checklist.
What Is a Website Redesign?
A website redesign involves large-scale changes to your website. During a redesign, elements of your code, content, structure, and visuals may change dramatically, giving your site a completely fresh look.
Benefits of a Website Redesign
Website redesigns aren’t without risk (especially for website redesign SEO), but when done well, they offer significant upside. They can:
- improve SEO and site performance
- simplify the user experience
- refocus your content strategy
- give your site a facelift
- offer faster load speeds
- provide up to date security
It also gives you an opportunity to change the fundamental structure of your website and make it easier for visitors to navigate.
When Are Website Redesigns Necessary?
- low conversion rates
- high bounce rates
- needs better UX
- not responsive on all devices
- outdated website
- not SEO-friendly
It can be tricky to know when a website redesign is necessary. Chances are, you’re investing a good chunk of money in your redesign, so you want to get the timing right.
The thing to remember is user experience is absolutely essential in digital marketing. It’s going to show in almost every metric and, ultimately, it’s going to have an impact on your bottom line.
The metric closest to most website owners’ hearts is conversion rate. This can be a big sign that it’s time for a website redesign.
Conversion rates fluctuate, but if yours is in a downward spiral, then it might be time to consider a website redesign. They are also different depending on your industry.