January, online dating’s peak season, has proven to be another great month for White Label Dating’s partners! Now it’s all systems go as we gear up for the biggest date in the calendar for singleton’s across the globe with people all over searching for long and short term relationships!
We’re excited to share with you what has been going on and what we have in store for February and the coming months.
We’ve launched our new domestic payment processor in the USA
We recently launched our new domestic payment processor across our USA Mainstream network. Since launching payment success has soared and shown a sustained increase of +237.5% and as a result same-day conversions for sites across this network have more than doubled!
With a number of in-house tools available at your fingertips, including Postback Tracking and our free SEO Tool, the opportunity to take advantage of the new impressive conversion rates is an exciting prospect for new and existing partners.
Our new Partner Portal is well underway!
In December we told you about our plans to build a brand new partner portal following feedback received in 2019 from our loyal partners. The tool will include enhanced forecasting and ROI calculations as well as phone and tablet apps for both iOS and Android devices. These will provide optimised reporting and full site management across any device, the ability to send schedules and event-triggered reports and alerts and lots more!
Generic Postback Tracking is coming this month
We recently launched Postback Tracking for Google, enabling partners to generate higher margins and ultimately more cash through more accurate ROI tracking. Our current postback tool posts all revenues generated from a campaign (Registration, Initial, Re-initial, Re-bill, Refund and Chargeback) straight back into Google.
We’ve now enhanced the tool to cater for all traffic sources ensuring you can maximise return on all campaigns, regardless of where your traffic is coming from. Don’t worry, if you’ve already set up postback for Google, you don’t need to change anything! We will automatically update the format to work with the new advanced tool.
We headed to Las Vegas for MailCon and Affiliate Summit West
Last week, the WLD team jetted off to Las Vegas to attend MailCon and Affiliate Summit West, two industry leading online affiliate events.
First stop was MailCon, the email marketing industry’s premier event. Email delivery is vital to successful revenue generation for our partners and it was great to learn more about the best tools and techniques to ensure member newsletters and notifications get delivered to the inbox. Increased inbox activity increases conversions, and in turn, revenues in our partners' pockets.
Next we attended Affiliate Summit West, the premier affiliate conference that brings together affiliates, merchants and vendors from all over the world to discuss the latest customer acquisition techniques. It’s vital that our partners can acquire members through as many channels as possible and affiliates are a critical route to success for many partners.
In the spotlight with… Seb Hall
Last month we caught up with our Head of White Label Dating for a quick Q&A to give you an insight into his role here at White Label Dating.
Since returning to the business in September 2019 after a 12 month absence from the industry, Seb now heads up a team of talented partner managers and ensures every partner manager is working through their “partner plans” in effort to accelerate partners growth. This comes at a time of our expansion into the USA and further networks and niche offerings. Read more from Sebs Q&A here.
Stay tuned to see who’s in February’s spotlight.
What to expect in the months ahead
Meet us in Cascais!
This month we’re heading to Cascais for The European Summit. From 28th February to 1st March, our team will be attending the 3-day networking event that brings together affiliates, marketers and industry suppliers. We’re excited to learn more about the industry and bring home the latest affiliate secrets to share with our partners. Combined with the in depth knowledge taken from MailCon and ASW, our partners can be one step ahead throughout 2020.
Are you heading to Cascais? Your White Label Dating Partner ID will get you into the The European Summit - for free! To register for your free affiliate pass, click here and follow the guidelines.
You can find us in the Meet Market @ Table 6 on Friday 28th February and in the Business Lounge, position 67b on Saturday 29th Feb - Sunday 1st March. To meet with White Label Dating in Cascais book a meeting here!
GDI New York Dating Conference 2020
Next month, the team will be attending the GDI New York Dating Conference. The East Coast is home to some of the biggest dating sites and most creative brands in the industry. We’re excited to discover new opportunities for our partners as they expand into the USA and enhance their portfolio as they see continued success with our new domestic processor generating them more revenue for each lead sent.
We’re changing the way we run our Webinars!
You asked, we listened! As a result of the feedback we’ve received we’re making our video content on demand with our brand new video series.
Each month we’ll be releasing a video that will take you through exciting product releases, how to acquire dating traffic, best practice marketing across a variety of acquisition sources, industry updates and best performing niches, networks, territories and more!
Stay tuned as this month you’ll be hearing from our CEO, Ross Williams, our Chief Revenue Officer, Dave Adams and Head of White Label Dating, Seb Hall. They will be talking about what to do as online dating’s peak period comes to an end.
Your input is important to us and we’d love to know more about what you want to hear to help you maximise your business growth in 2020. Tell us more here.
All the best,
The Team at White Label Dating