19 April, 2021

Online video dating is the pandemic trend that is here to stay

Video Calling launched across White Label Dating in January. Since then, the number of members utilising this feature across both our mainstream and casual niches has continued to rise - and we don't expect this to change following the easing of the UK's lockdown.

 

White Label Dating introduced Voice and Video calling in January 2021

A recent survey from dating app Hinge has revealed that the majority of daters plan to continue video dating post pandemic because it is a stress-free way to gauge compatibility before going for an awkward first drink.

With FOMU (fear of meeting up in a post-Covid world) becoming more common amongst daters, we're working with partners to optimise their campaigns to take full advantage of more people wanting to date online instead of in person.

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