19 June, 2013

BBC’s The Apprentice calls upon Global Personals for dating industry expertise

Windsor/London, 20 June 2013: Global Personals, one of the largest privately owned online dating and social discovery companies worldwide and parent company of WhiteLabelDating.com, showcased their dating expertise by supporting entrepreneurs on BBC business series, The Apprentice last night.

Global Personals, who will celebrate their tenth year in business this August, were approached by the programme with a request to provide insight into the niche dating landscape. The company’s designers brought The Apprentice candidates’ niche dating websites, ‘Friendship and Flowers’ and ‘Cufflinks’ to life. Commercial Development Director of the company, Richard Gale, advised Lord Sugar on the predicted market performance of the sites, identifying inconsistent branding and poor audience targeting across the board.

Global Personals supports over 1700 online dating entrepreneurs through their B2B arm, WhiteLabelDating.com. The platform provides online dating software and services for users to power their own fully branded dating websites, to create highly profitable online dating businesses with the company’s support. WhiteLabelDating.com has paid out over £74million to online dating partners to date.

Of the company’s participation in The Apprentice, Gale, commented:

We are delighted that our stance as UK dating business leaders has been recognised by the BBC, and that we could support Lord Sugar’s entrepreneurs in the same way that we have helped our partners build their businesses from the ground up. Whilst some WhiteLabelDating.com partners may only generate a few hundred pounds in the first few months, it’s not uncommon for partners to take home 4-figure monthly incomes, 6 to 12 months later.

The recognition of the dating field as a profitable industry aptly reflects the increasing number of entrants to the recession resilient UK dating market, now worth an estimated £170m. We are proud that our WhiteLabelDating.com service allows partners to break into the industry successfully both in the UK and overseas.

- ENDS -

About Global Personals

Launched in 2003, Global Personals Ltd is one of the largest privately owned online dating companies worldwide. With annualised revenues of $74 million, the company currently employs over 130 full time staff and owns and operates an international online dating and bingo portfolio. Its B2B service, WhiteLabelDating.com, is the multi-award winning dating platform powering 10,000+ dating sites internationally for webmasters, affiliates and publishers. WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.

Global Personals has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Fast 50 and the Deloitte Technology Fast 500 EMEA, plus has highly ranked in The Sunday Times Virgin Fast Track 100 and the European Media Momentum Top 50.

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